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The Senior Sales Executive is the on-property liaison for group events over 300 peak rooms. The incumbent is responsible for contracting and closing group business in addition to conducting site inspections. Additionally, verify that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity. The incumbent implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience. The Senior Sales Executive has overall responsibility for achieving and/or exceeding the hotel sales revenue goals.
Job Responsibility
Achieve group revenue goals by responding to incoming group/catering opportunities for the hotel that are over 300 peak rooms
Understand the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and know how to sell against them
Close the best opportunities for the hotel based on market conditions and hotel needs
Use negotiating skills and creative selling abilities to close on business and negotiate contracts
Partner with Area Sales to identify new group/catering business and achieve personal and hotel revenue goals
Build and strengthen relationships with existing and new customers to enable future bookings (sales calls, entertainment, FAM trips, trade shows, etc.)
Develop relationships within the community to strengthen and expand customer base for group/catering sales opportunities
Develop group sales revenue and operation budgets, and provide forecasting reports
Work with the management team to create and implement a group sales/marketing plan addressing revenue, customers and market
Work collaboratively with off-property sales channels to verify that the property needs are being achieved and the sales efforts are complementary
Assist with selling, implementation and follow-through of group sales promotions
Attend pre- and post-convention meetings to understand group needs, obtain feedback on quality of product and service levels
Partner with Event Management and/or Operations in providing a customer experience that exceeds the customer's expectations
Provide accurate, complete and effective turnover to Event Management
Execute and support Marriott's Customer Service Standards and hotel's Brand Standards
Conduct site inspections
Monitor same day selling procedures to maximize room revenue and control hotel occupancy
Execute and support the operational aspects of business booked
Participate in and practice daily service basics of the brand
Execute exemplary customer service to drive customer satisfaction and loyalty
Serve the customer by understanding their needs and recommending the appropriate features and services
Gain understanding of the hotel's primary target customer and service expectations
Perform other duties, as assigned, to meet business needs
Verify that the property implements a seamless turnover from sales to operations and back to sales
Monitor the effective resolution of guest issues
Maintain successful performance by increasing revenues, controlling expenses and providing a return on investment
Requirements
High school diploma or GED
4 years' experience in the sales and marketing, guest services, front desk, or related professional area
OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
2 years' experience in the sales and marketing or related professional area