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Plaisterers’ Hall is seeking an experienced, relationship‑driven Senior Sales Executive to champion our sales strategy and help position our venue as the premier destination for corporate, social, and private events in the City of London. This role requires a proactive, commercially minded individual with a genuine passion for customer engagement, exceptional service, and building meaningful partnerships. You will be responsible for driving revenue, identifying new business opportunities, nurturing key accounts, and ensuring that every client receives the seamless, high‑touch service that Plaisterers’ Hall is renowned for. Success in this role requires confidence in negotiation, strong communication skills, leadership qualities, and the ability to deliver an impeccable client experience from enquiry through to event delivery.
Job Responsibility:
Build and nurture strong client relationships to drive repeat business and long‑term venue partnerships
Identify new business opportunities through networking, proactive outreach, referrals, and industry engagement
Conduct market and competitor research to identify trends, pricing opportunities, and areas for strategic growth
Proactively qualify, convert, and close new enquiries in line with venue revenue targets
Create tailored proposals, contracts, and correspondence that reflect the venue’s premium standards
Ownership of the main inbox and distributing enquiries
Supporting the wider team on site with absences
Deliver exceptional service to new and existing clients, acting as a trusted advisor throughout the sales journey
Partner closely with the Event Planning and Operations teams to ensure every event exceeds expectations
Conduct site visits, host client entertainment, attend showcases, trade shows, and FAM trips to elevate venue visibility
Oversee account management for key clients, ensuring continuity, loyalty, and repeat bookings
Maintain accurate CRM records, sales pipelines, and reporting to support forecasting and strategic planning (weekly wrap up)
Ensure all sales administration, processes, and SOPs are consistently upheld
Mentor and support junior team members, sharing knowledge and best practice
Use Company of Cooks resources, insights, and training tools to support continuous improvement
Collaborate effectively with internal and external stakeholders to enhance the overall sales function
Uphold Company of Cooks policies and procedures
Understand market dynamics including demand patterns, competitor capabilities, and economic trends to strengthen sales positioning
Apply strong negotiation skills to secure business that aligns with venue objectives and profitability
Evaluate business opportunities and close high‑value deals suited to the venue’s premium offering
Support catering‑led conversion opportunities in partnership with the in‑house culinary team
Requirements:
Strong decision‑making, initiative, and the ability to motivate and support a high‑performing sales team
Commitment to team goals, engagement, and collaboration to achieve venue and company targets
Exceptional written and verbal communication with the ability to build long‑lasting relationships at all levels
Confident, professional, and personable with clients, colleagues, and industry partners
Strong understanding of the sales cycle, events operations, and venue‑based processes
Proactive problem‑solver with the ability to propose creative, client‑focused solutions
Ability to interpret business insights, revenue reports, and market trends to guide sales decisions
Understanding of P&L, revenue management principles, and contractual obligations
Highly proficient with Microsoft Office and CRM platforms
Strong negotiation and consultative sales capability
Excellent analytical, organisational, and leadership skills
Confident communicator with outstanding customer service standards
Passionate about events, hospitality, and creating exceptional experiences in a heritage venue setting
What we offer:
Personal Development and Training opportunities
Life assurance scheme
Pension scheme
Holiday allowance
Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
Eye care
A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
Family friendly support
Regular social events and communication with our leaders
A holiday purchase scheme
Volunteering days
Professional subscriptions
Recognition schemes and people awards
Long service awards
Access to some great high street discount vouchers