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Generate pipeline and close revenue for the Sales org.
Job Responsibility:
Generate pipeline and close revenue for the Sales org
Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales
Manage a territory coverage plan of ~100 accounts
Create individualized industry and persona-based marketing content, including customized emails, personal videos, and tailored digital experiences for outbound campaigns
Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, as well as navigate company structure to identify buying committee members within an account and/or divisions in an account
Ability to conduct a value assessment with a prospect
Understand marketing technology ecosystem and understand how technical capabilities fit together to create a winning digital customer experience
Research target account list and determine strategic approach to outbound and book meetings with aforementioned accounts, providing tailored messaging to Optimizely's key personas
Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities