Senior Revenue Marketing Manager

• Lead a cross-functional initiative to deliver a single source of truth for funnel metrics and attribution
• Define and document lifecycle stages with measurable conversion rates from anonymous visitor, to closed-won customer, and into a Sigma champion
• Identify and drive improvements in speed-to-lead and lifecycle conversion across key stages
• Define and own Sigma’s lifecycle marketing strategy end-to-end
• Establish a clear email philosophy, governance model, and sending standards
• Serve as the single point of accountability for lifecycle communications across the business
• Design and build lifecycle journeys focusing on conversion through stages
• Create integrated, multi-touch campaigns aligned with Sales, CS, Product, and Partnerships
• Ensure lifecycle programs reflect how modern B2B buyers research, evaluate, and purchase
• Partner closely with Marketing Operations to design scalable systems, workflows, and data foundations
• Decide what should be automated, outsourced, or accelerated with AI
• Build repeatable lifecycle frameworks rather than one-off campaigns
• Personally execute early lifecycle programs to drive quick wins and establish best practices
• Support newsletters and key communications across the business at scale
• Build and optimize event follow-up, product messaging, and customer engagement flows
• Own domain health, sender reputation, and email deliverability
• Reduce spam complaints, unsubscribe rates, and engagement decay
• Protect and strengthen Sigma’s brand trust across all lifecycle touchpoints
• Partner on AEO, GEO, and website UI improvements to ensure consistent, high-quality buyer experiences

• 8+ years in Lifecycle Marketing, Revenue Marketing, Growth Marketing, or Marketing Operations within B2B SaaS
• Proven success driving improvements in pipeline quality, conversion rates, velocity, and ARR
• Deep experience designing and operating lifecycle programs across email, events, content, product signals, and sales touchpoints
• Modern tech stack fluency with hands-on experience in: CRM: Salesforce (or equivalent enterprise CRM)
• Marketing Automation: HubSpot, Marketo, Pardot, or similar
• Data Analytics and BI tools
• Intent & Enrichment: 6sense, Demandbase, Clearbit, ZoomInfo, or comparable platforms
• Familiarity with AI-enabled marketing workflows, automation, or advanced analytics strongly preferred

Familiarity with AI-enabled marketing workflows, automation, or advanced analytics

• Equity
• Generous health benefits
• Flexible time off policy
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office