Senior Revenue Marketing Manager - Expansion & ABM

• Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle
• Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption
• Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets
• Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention
• Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators
• Deliver tailored account experiences, including personalized campaigns, content, and microsites
• Optimize programs using engagement, product, and revenue performance data
• Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction
• Partner with analytics and operations to ensure accurate attribution and revenue impact tracking
• Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance

• 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing
• Proven track record driving expansion pipeline, account growth, and revenue outcomes
• Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions
• Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)
• Strong ability to partner with Sales and Customer Success on revenue-driven account strategies
• Excellent written and verbal communication skills
• Highly organized and comfortable managing multiple high-impact initiatives
• Data-driven mindset with the ability to turn insights into revenue programs

Demandbase Certification

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents