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As Senior Revenue Manager, you’ll own day-to-day accommodation trading performance for a defined portfolio within Forge Holiday Group, initially focused on Forest Holidays. Reporting to the Head of Accommodation Revenue, you’ll sit at the intersection of strategy and execution, translating group-level direction into decisive commercial action. You’ll use data, insight and market signals to optimise pricing, occupancy and profitability across the portfolio, while collaborating with teams across marketing, operations, finance and product to unlock sustainable growth. This is an opportunity to shape trading performance within one of the UK’s leading holiday businesses while contributing to the evolution of next-generation revenue capability across the wider group.
Job Responsibility:
Own pricing, availability and yield decisions to maximise occupancy, ADR and RevPAR
Monitor demand trends daily and lead weekly trading reviews with clear commercial actions
Analyse performance across customer, channel and seasonal trends
Build forecasts, dashboards and reporting to support trading decisions and identify revenue opportunities
Adapt pricing strategies to market conditions, manage promotional and seasonal pricing, and support development of new pricing models and revenue tools
Partner with marketing, product, operations and finance teams to align commercial priorities and maximise overall revenue performance
Support junior team members, promote best practice, and contribute to a collaborative, high-performing commercial culture
Requirements:
Revenue management experience within travel, hospitality or holiday letting
Strong analytical capability with proficiency in Excel and BI tools such as Power BI or Tableau
Proven track record of making data-led pricing and trading decisions with direct commercial impact
Understanding of demand elasticity, yield management and competitive positioning
Excellent communication skills with the ability to translate data into commercially grounded narratives
Nice to have:
Experience within an owned-and-operated hospitality environment such as holiday parks, resorts or hotel groups
Familiarity with forecasting tools, revenue management systems or ML-driven pricing platforms
SQL proficiency or experience working with data warehouses
Commercial awareness of the UK short-term rental or holiday lettings market
What we offer:
Annual bonus scheme
33 days’ holiday (including bank holidays), plus up to 5 extra with long service
Option to purchase extra holiday days if you wish
A day off for your birthday
2 volunteering days per year
Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
Pension scheme with employer contributions
Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family
Special offers and discounts designed to enhance your overall wellbeing
Health cash plan & life assurance
Training & development opportunities
24/7 mental health support
On-site gym and parking at Chester HQ (near train station)