Senior Retention Marketing Specialist

• Define, create, edit and execute necessary communication vehicles such as newsletters, email communications, SMS campaigns and other communications content
• Work with internal teams to implement coordinated and planned communications and to provide feedback to ensure consistency of messaging, alignment with defined institutional objectives and brand guidelines
• Incorporate and proliferate a consistent brand message across all internal communications initiatives
• Liaise with stakeholders institution-wide to optimize the intake and development process thereby improving turnaround times while maintaining high quality standards
• Perform quality control checks on all outgoing communications to ensure accuracy, functionality, and flawless execution
• Analyze communications initiatives to determine the best ways to optimize future efforts
• Set up and execute campaigns using marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips or similar), ensuring timely and accurate delivery
• Monitor campaign performance using KPIs such as engagement rates, opt-outs, and retention impact to inform future strategies
• Ensure compliance with regulatory requirements related to student communications

• Bachelor's Degree in communications, marketing, journalism required or related field
• 7 of experience in related positions or previous experience managing internal marketing staff/team and experience working with third party agencies
• Well-developed writing/ journalistic and project management skills
• Strong background in creating and implementing high level communications plans
• Excellent computer skills including Microsoft Office applications
• Demonstrated leadership qualities and ability to manage multiple projects simultaneously
• Must be able to collaborate with a variety of colleagues across the organization
• Strong organizational, logistical and planning skills with the ability to prioritize multiple tasks under tight deadlines while maintaining work quality

Master's Degree

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• eligibility to participate in an annual incentive program