Senior Retention & Email Marketing Manager

• Own and evolve the Retention and CRM strategy for ZAVA Germany, aligned with business objectives and senior leadership direction
• Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
• Drive innovation in Email and SMS marketing through personalisation and automation
• Lead the strategic planning and execution of multi-cycle omni-channel campaigns
• Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
• Own CRM platform capability, including tooling strategy, governance, access, and best practices
• Identify opportunities to improve technical setup, automation, and data usage
• Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
• Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
• Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes
• Create reports highlighting key retention metrics: RRs, active and churned patients, qualitative data analysis
• Ensure consistent brand voice and compliance with email regulations and best practices
• Guide email content structure and optimisation strategies to internal stakeholders

• 5+ years of experience in CRM marketing
• Deep understanding of customer lifecycle
• Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
• Proficiency in complex automated journeys and data-driven marketing
• Email deliverability knowledge
• Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
• Familiarity with implementing complex user segmentation to optimise over user journeys
• Hands-on experience with HTML & CSS
• Fluent German language skills - written and verbal (essential)
• Fluent English - good enough to communicate with internal teams
• Relentless goal focus
• Strong management and people skills
• Iterate and test mentality
• Ambitious and passionate about marketing
• Humble and low ego
• Attention to detail
• Excellent collaboration skills
• A strong sense of ownership
• Highly analytical with strong numeracy and statistical skills

Experience in healthcare, digital healthcare, technology, or direct-to-consumer industry

• 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off
• Free access to Wellness Cloud, advice, counselling, and corporate discounts
• Healthcare cashback plan through SimplyHealth
• 20% off all ZAVA products & services for you and your friends and family
• Remote, hybrid, and flexible working
• MacBook Pro
• Flexible bank holidays - take the ones that matter the most to you
• £500 training budget per year (after probation)
• Vitality Private Health Insurance + Vitality discounts & headspace membership (after probation)
• Workplace Nursery Salary Sacrifice Scheme (after probation)
• Pension Salary Sacrifice Scheme (after probation)
• Company sabbatical after 2 years
• Opportunity to work from overseas for 2 months each year
• Gift vouchers after 3, 5, and 10 years of service