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Senior Retention & Email Marketing Manager

United Kingdom, London · Job Posted January 16, 2026
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Job Description

Own CRM for ZAVA Germany, one of Europe’s fastest-growing digital health brands. The role is highly scalable - you’ll start hands-on, mastering our CRM tools and refining our email and SMS program, optimising automated campaigns, transactional messaging, and driving revenue through personalised communication. Your mission will also be to lead and demonstrate expertise through constant optimisation and experimentation. Your mission: unlock meaningful growth through email, SMS and any other future channels to help us shape the future of digital healthcare.

Job Responsibility

  • Own and evolve the Retention and CRM strategy for ZAVA Germany, aligned with business objectives and senior leadership direction
  • Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
  • Drive innovation in Email and SMS marketing through personalisation and automation
  • Lead the strategic planning and execution of multi-cycle omni-channel campaigns
  • Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
  • Own CRM platform capability, including tooling strategy, governance, access, and best practices
  • Identify opportunities to improve technical setup, automation, and data usage
  • Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
  • Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
  • Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes
  • Create reports highlighting key retention metrics: RRs, active and churned patients, qualitative data analysis
  • Ensure consistent brand voice and compliance with email regulations and best practices
  • Guide email content structure and optimisation strategies to internal stakeholders

Requirements

  • 5+ years of experience in CRM marketing
  • Deep understanding of customer lifecycle
  • Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
  • Proficiency in complex automated journeys and data-driven marketing
  • Email deliverability knowledge
  • Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
  • Familiarity with implementing complex user segmentation to optimise over user journeys
  • Hands-on experience with HTML & CSS
  • Fluent German language skills - written and verbal (essential)
  • Fluent English - good enough to communicate with internal teams
  • Relentless goal focus
  • Strong management and people skills
  • Iterate and test mentality
  • Ambitious and passionate about marketing
  • Humble and low ego
  • Attention to detail
  • Excellent collaboration skills
  • A strong sense of ownership
  • Highly analytical with strong numeracy and statistical skills

Nice to have

Experience in healthcare, digital healthcare, technology, or direct-to-consumer industry

What we offer

  • 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off
  • Free access to Wellness Cloud, advice, counselling, and corporate discounts
  • Healthcare cashback plan through SimplyHealth
  • 20% off all ZAVA products & services for you and your friends and family
  • Remote, hybrid, and flexible working
  • MacBook Pro
  • Flexible bank holidays - take the ones that matter the most to you
  • £500 training budget per year (after probation)
  • Vitality Private Health Insurance + Vitality discounts & headspace membership (after probation)
  • Workplace Nursery Salary Sacrifice Scheme (after probation)
  • Pension Salary Sacrifice Scheme (after probation)
  • Company sabbatical after 2 years
  • Opportunity to work from overseas for 2 months each year
  • Gift vouchers after 3, 5, and 10 years of service

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