CrawlJobs Logo

Senior Retailer Marketing Manager

United States, San Francisco Employment contract, Contract work · Job Posted May 27, 2026
Apply Position
Job Link Share

Job Description

As a Senior Retailer Marketing Manager, you will lead the development and execution of co-marketing initiatives in partnership with key retailers to drive e-commerce growth. You will be responsible for building, driving alignment around, and executing high-impact, strategically-driven campaigns that maximize Retailer marketing budgets that produce sales growth for both parties.

Job Responsibility

  • Stakeholder Management: Serve as the face of the company for assigned retailer accounts, collaborating cross-functionally with Business Development (brand) and the retailer POCs, along with the Product, Creative, Media, CRM and Finance teams to align plans with business objectives
  • Co-Marketing & Campaign Execution: Lead seasonal activation campaigns (tentpole and micro-moments) leveraging CRM, paid media, and incentive channels
  • Performance Optimization: Monitor and analyze campaign performance using internal reporting dashboards to optimize strategies and identify key growth insights

Requirements

  • 8+ years of experience in multi-channel digital marketing, preferably with exposure to performance marketing and incentive marketing
  • Proven track record of executing successful go-to-market strategies and multi-channel marketing plans
  • Strong analytical mindset with the ability to translate complex data into actionable retailer growth strategies
  • Partner marketing / partner management experience is a big plus

Nice to have

Partner marketing / partner management experience

What we offer

  • medical, vision, dental, and life and disability insurance
  • 401(k) plan

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Senior Retailer Marketing Manager

8 matching positions

Senior Marketing Manager, Brand Marketing

We are looking for an experienced Senior Marketing Manager, Brand Marketing to l...
Location
Location
United States , San Francisco Bay Area
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in brand marketing, digital marketing, or a related marketing leadership role
  • Demonstrated success creating and executing email campaigns and integrated marketing programs
  • Strong knowledge of B2B marketing strategies, campaign planning, and brand awareness initiatives
  • Experience analyzing campaign metrics and translating performance data into actionable recommendations
  • Ability to lead cross-functional collaboration and manage multiple projects with strong organizational discipline
  • Excellent written and verbal communication skills with a clear understanding of brand messaging and audience engagement
  • Background in beauty, retail or consumer-facing industries is highly preferred
Job Responsibility
Job Responsibility
  • Develop and lead brand marketing strategies that increase visibility, support business goals, and deepen audience connection across key channels
  • Plan and execute multi-channel campaigns, including email and digital programs, to improve engagement, generate interest, and reinforce brand positioning
  • Partner with internal stakeholders and external teams to align messaging, creative direction, and campaign priorities with broader marketing objectives
  • Oversee the full campaign lifecycle from concept through launch, monitoring performance and adjusting tactics to improve results
  • Drive B2B marketing initiatives that support partnership growth, lead generation, and market expansion efforts
  • Use data and market insights to identify opportunities, evaluate campaign effectiveness, and inform future brand marketing decisions
  • Ensure consistent brand standards across marketing materials, communications, and promotional activities
  • Manage timelines, deliverables, and competing priorities in a fast-paced retail marketing environment
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager / Campaign Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month con...
Location
Location
United States , Goodlettsville
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in marketing, campaign management, or lifecycle marketing
  • Strong background in email, SMS, CRM, and lifecycle strategy
  • Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
  • Expertise in segmentation, personalization, and customer journey mapping
  • Strong analytical skills and ability to drive data-informed decisions
  • Proven experience managing integrated campaigns and cross-functional initiatives
  • Excellent project management and communication skills
  • Experience in retail, e-commerce, or omnichannel environments preferred
Job Responsibility
Job Responsibility
  • Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
  • Plan and execute integrated, multi-channel campaigns across the full customer journey
  • Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
  • Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
  • Oversee the creation, testing, and deployment of promotional offers and codes
  • Lead strategy and execution for email, SMS, and push notification channels
  • Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
  • Drive list growth, segmentation, personalization, and dynamic content strategies
  • Execute A/B and multivariate testing to improve engagement and conversion
  • Develop initiatives to drive customer acquisition, engagement, and retention
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Senior Marketing Manager Training Europe

Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–8+ years of experience in category marketing, sports marketing, or integrated marketing—preferably within Teamsport, Indoor sports, performance sports, or lifestyle categories.
  • Proven experience developing annual category marketing plans based on global strategy and aligned with Merchandising, Retail, Wholesale, and E‑commerce priorities.
  • Strong background in full‑funnel marketing, including digital, media, content, retail, and wholesale activation.
  • Demonstrated ability to develop and adapt category‑specific activation concepts and toolkits for regional and local markets.
  • Experience working closely with Merchandising Sports, Sales, and Cluster Marketing to align on product storytelling, launch priorities, and commercial opportunities.
  • Solid analytical skills interpreting campaign performance, content effectiveness, ROI, and category‑level KPIs.
  • Experience executing regional marketing plans across multiple European markets, ensuring strong sell‑in and sell‑through support.
Job Responsibility
Job Responsibility
  • Build the annual marketing plan by category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
  • Drive Full-Funnel Marketing programs across all consumer touchpoints.
  • Develop and adapt category-specific activation concepts for key launches
  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
  • Execute category-led brand experiences supporting priority launches and narratives
  • Execute local integrated marketing planning for key brand and product campaigns
  • Execute with local European markets to drive sell-in and sell-through performance
  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager Brand Experience

Drive memorable brand experiences that strengthen connections and elevate a prem...
Location
Location
United States , Denver
Salary
Salary:
Not provided
perduefarms.com Logo
Perdue Farms
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business, or a related field
  • 8+ years of experience in experiential marketing, brand activation, event marketing, or related fields
Job Responsibility
Job Responsibility
  • Lead the strategy, planning, and execution of experiential marketing and brand activation programs across retail, foodservice, consumer, and industry channels
  • Define how the brand is experienced in-market, ensuring activations consistently reinforce brand positioning, storytelling, and commercial priorities
  • Develop scalable experiential frameworks, activation standards, and operational processes while remaining closely connected to onsite execution and delivery
  • Identify opportunities to increase brand visibility, deepen customer engagement, and drive trial through strategic events, partnerships, and experiential programs
  • Develop scalable event processes and activation playbooks to improve operational consistency and efficiency
  • Oversee all event logistics, including vendor management, staffing, travel coordination, product coordination, shipping, setup, onsite execution, and post-event recaps
  • Establish activation objectives and success metrics to measure impact and continuously improve program effectiveness
  • Track and report event performance, consumer engagement, and activation return on investment
  • Develop scalable staffing models, field execution standards, and reporting processes that improve operational effectiveness across markets
  • Deliver hospitality-driven experiences that elevate brand reputation
  • Fulltime
Read More
Arrow Right

Senior Manager Marketing Category Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries
  • Proven experience developing annual category marketing plans aligned with global strategies
  • Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration
  • Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams
  • Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies
  • Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs
  • Experience working across European markets and adapting global initiatives to regional or local needs
Job Responsibility
Job Responsibility
  • Build the annual marketing plan for Prime & Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts
  • Drive Full-Funnel Marketing programs across all consumer touchpoints
  • Develop and adapt category-specific activation concepts for key launches
  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
  • Execute category-led brand experiences supporting priority launches and narratives
  • Execute local integrated marketing planning for key brand and product campaigns
  • Execute with local European markets to drive sell-in and sell-through performance
  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI
  • Fulltime
Read More
Arrow Right

Senior Manager Marketing Strategic Key Accounts Brand

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–7 years’ experience in Key Account Management or Trade Marketing
  • Strong understanding of wholesale retail environments
  • Commercial mindset with strong execution discipline
  • Excellent Cross‑Functional & Account Collaboration Skills
Job Responsibility
Job Responsibility
  • Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager
  • Develop joint annual trade marketing plans aligned with commercial and brand targets
  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels
  • Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities
  • Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams
  • Manage trade marketing activation budgets and track sell-out and ROI performance
  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations
  • Fulltime
Read More
Arrow Right

Senior Manager Marketing Strategic Key Accounts Commercial LS

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–7 years’ experience in Key Account Management or Trade Marketing
  • Strong understanding of wholesale retail environments
  • Commercial mindset with strong execution discipline
  • Excellent Cross‑Functional & Account Collaboration Skills
Job Responsibility
Job Responsibility
  • Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager
  • Develop joint annual trade marketing plans aligned with commercial and brand targets
  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels
  • Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities
  • Activate Assets (Athletes, Clubs, Federations, Influencers etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams
  • Manage trade marketing activation budgets and track sell-out and ROI performance
  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations
Read More
Arrow Right

Senior Marketing Manager - Performance

WHY THIS ROLE MATTERS: PUMA has never been a brand that sits still. We challenge...
Location
Location
Australia , Moorabbin
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years’ experience in retail, sport, lifestyle, or fashion marketing within a multi‑category brand
  • Tertiary qualification in Marketing or a related discipline
  • Proven capability in executing integrated campaigns and partnering cross‑functionally
  • Expertise in retail marketing, consumer behaviour, and market trends
  • Strategic mindset backed by a hands‑on work ethic
  • Strong stakeholder management and communication skills
  • Exceptionally organised, detail‑driven, and proactive
Job Responsibility
Job Responsibility
  • Lead the development and execution of the Performance category strategy across Oceania
  • Deliver fully integrated campaigns across digital, social, media, PR, and experiential channels
  • Maintain strong, consistent brand positioning across every touchpoint
  • Partner closely with Commercial Marketing to drive awareness, consideration, and sell‑through
  • Oversee end-to-end campaign planning, execution, and post-analysis
  • Use insights and analytics to optimise and evolve campaign performance
  • Lead full‑year marketing planning for Rebel and other key partners, plus owned retail and e‑commerce
  • Manage campaign execution, ensuring timelines, budgets, and deliverables are met
  • Maintain cohesive messaging across all platforms
  • Oversee post-campaign analysis and insights reporting with agency partners
Read More
Arrow Right