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Streetsense is seeking a Senior Retail Strategist who can translate data, merchandising strategies, and retail fundamentals into clear, compelling stories that bring our work to life for our clients. This role goes beyond analysis — it requires crafting deliverables that communicate insight, vision, and value in ways that are engaging, evocative, and thought-provoking. While some assignments demand rigor and precision, the best outcomes inspire imagination and help clients see what their places can become. Our canvas is the ground plane and public realm — the connective tissue that unites real estate, experience, and people. The ideal candidate is a passionate student of retail and a storyteller at their core, able to transform market intelligence into narratives that shape memorable, enduring places.
Job Responsibility:
Craft Transformative Strategies: Develop integrated retail, F&B, amenity, and cultural strategies aligned with client goals—moving beyond standard merchandising to redefine the role of place
Consumer & User Insights: Translate consumer behaviors and user profiles into vivid insights that help clients clearly visualize the opportunity
Experience Journey Modeling: Illustrate the rhythms, touchpoints, and decision moments that shape how people encounter the environment, identifying opportunities to enhance relevance and performance
Place DNA & Market Positioning: Establish the guiding place pillars and storytelling framework that inform design, programming, and long-term brand positioning
Market Intelligence & Benchmarking: Identify local, regional, national and global comparables and inspiration, extracting lessons and innovations that can reposition client assets
Storytelling & Visualization: Translate complex analysis into compelling narratives—elevated reports, graphics, and presentations that inspire action
Data Fluency & Interpretation: Comfort synthesizing multi-source datasets (demographic, psychographic, mobility, and retail performance) into clear, actionable insights that inform merchandising, placemaking, and strategic positioning
Spatial Visualization & Mapping: Ability to leverage GIS, trade area mapping, and spatial analysis to visually communicate customer patterns, retail voids, and market opportunities in an intuitive, place-based format
Data-Driven Storytelling: Translate complex analytics into compelling visual narratives—using charts, maps, and annotated graphics—to support client presentations, strategy documents, and vision-led deliverables
Team Collateral: Contribute to Streetsense’s positioning as an industry leader through developing new business pitches, proposals, RFP responses and marketing materials
Collaboration: Partner with colleagues across research, branding, urban planning, and design
Requirements:
Exceptional ability to communicate vision through narrative, graphics, and presentations, with comfort in front of senior audiences
Deep intellectual curiosity, creativity, and the ability to synthesize diverse inputs into actionable strategy
Commitment to travel and direct market immersion
5-10 years of experience in design, real estate fields, development, place branding, planning, brokerage, or consulting
High proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Comfort with Excel and familiarity with GIS and Real Estate data sources