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Senior Retail Marketing Manager - APAC Flagship Market. This role is crucial for establishing and maintaining a best-in-class brand presence within our client's retail environments in the key APAC market. The Senior Retail Marketing Manager will be responsible for the strategic planning, development, and execution of all retail marketing initiatives across the brand's direct-to-consumer (DTC) network and key wholesale touchpoints.
Job Responsibility:
Strategic Campaign Planning & Execution: Responsible for the strategic planning and end-to-end execution of all retail marketing campaigns, including: Seasonal window presentations and in-store visual asset implementation
Local sales promotion activities designed to drive store traffic and sales conversion
Mall/Landlord Relationship Management: Develop and execute the mall marketing strategy and action plan
Maintain strong working relationships with key landlords and property management teams to secure premium communication opportunities for brand image building and product campaigns
New Store Development & Communication: Develop new store concept in-store communication toolkits and the associated delivery playbook
Support all new store opening (NSO) activities, including high-profile events such as Press Events, Fashion Shows, Pop-ups, and Trade Meetings
Field Team Enablement: Ensure all campaign tools, assets, and communication materials are effectively delivered, understood, and implemented by the field team to ensure a consistent, premium customer experience across all retail stores
Requirements:
Minimum of 10 years of relevant professional experience in a Retail Marketing, Trade Marketing, or similar role
Experience must cover both strategic planning and execution
Strong experience working with or for Fashion, Luxury, or Premium Lifestyle/Sporting Goods brands (both agency and brand-side experience are welcome)
The ability to manage brand strategy within a premium retail environment is critical
Possesses a strong passion and a keen sense of design POV (Point of View), ensuring all retail executions are visually appealing and on-brand