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We’re looking for a true analyst, researcher, and critical thinker who is focused on the client’s consumer and market, with hands-on abilities.
Job Responsibility:
Provide context for branding and advertising strategies by analyzing a wide range of information in great detail: including demographics, psychographics, sales data, socio-economics, cultural and industry trends, and market share in both B2B/B2C arenas
Assess a product or service, which may involve gaining technical or specific knowledge, in regards to a set of business problems, target market and audience, purchasing behaviors, etc.
Create and design a research study from the initial premise to analyzing the data, but more importantly formulating key insight(s)
Commission research from outside organizations using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Present conclusions and ideas in a clear and meaningful manner
specific to the difference between a client’s current perceptions of their market positioning and brand, and a strategic manner in which to develop and reposition their unique selling proposition, brand proposition, and identity