Senior Researcher

• Provide context for branding and advertising strategies by analyzing a wide range of information in great detail: including demographics, psychographics, sales data, socio-economics, cultural and industry trends, and market share in both B2B/B2C arenas
• Assess a product or service, which may involve gaining technical or specific knowledge, in regards to a set of business problems, target market and audience, purchasing behaviors, etc.
• Create and design a research study from the initial premise to analyzing the data, but more importantly formulating key insight(s)
• Commission research from outside organizations using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Present conclusions and ideas in a clear and meaningful manner
• specific to the difference between a client’s current perceptions of their market positioning and brand, and a strategic manner in which to develop and reposition their unique selling proposition, brand proposition, and identity

• Mastery of Excel
• Knowledge of Mosaic and/or PRIZM segments
• Experience with mapping software
• Advanced knowledge of Google Analytics
• Knowledge of multiple industries
• Strong knowledge of business KPIs
• MINIMUM 5 years relevant experience
• Agency experience a plus

Agency experience a plus