Senior Regional Field Marketing Specialist

• Recommend, plan and execute local marketing content and programs with focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific industry solutions where relevant
• Develop and execute on the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution
• Participate in the planning and execution of overall sales strategy to support targeted growth in regions
• Work with the Global Account Based Marketing team to help design and execute innovative and creative, multi-touch ABM programs that focus on demand generation and deal acceleration within our strategic accounts
• Use reporting tools to communicate on performance and outcome of marketing programs in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics
• Support development of localized content and workflow process to publish localized marketing content to support sales and regional programs
• Work closely with the Content and Demand Gen team to update and leverage collaterals throughout the buyer journey
• Develop and maintain a database of target accounts and contacts to ensure campaigns are targeted to the right people
• Maintain an up-to-date Regional Programs schedule for the Go-to-Market strategy
• Create, schedule and execute social media content and repurpose corporate social media content on local channels
• Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging
• Support Corporate initiatives and events, including Illuminate, Year in Infrastructure Conference and the Going Digital Awards Program
• Coordinate/manage Bentley Executive visits with local sales leadership and corporate
• Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names

• 4+ years of Marketing Experience
• Master’s or a bachelor’s degree in marketing or related business studies
• Strong English writing and communications skills required
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Strong influencing and relationship-building skills to work with Enterprise Accounts in region
• Experience in infrastructure engineering sectors including transportation, energy and water is needed to help understand account needs and build tactical marketing plans
• Knowledge and understanding of buyer personas and intent in the infrastructure segment beneficial
• Knowledge of demand generation mix including email marketing, direct mail, social media, paid social and advertising, events, and webinars
• Experience in working in a multi-matrix environment, with the ability to work independently and collaboratively in a fast-paced, dynamic environment
• Excellent analytical skills with a focus on metrics and outcomes and with the ability to think strategically as well as implement tactically
• Experience working with tools like PowerBI, Marketo, Salesforce, Miro, Smartsheet’s or similar marketing, CRM and project management tools
• Willingness to travel within the ANZ and APAC regions as needed
• Exceptional time management, prioritization, and multitasking skills
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

• Experience working across South East Asia and India is desirable
• Knowledge of Bentleys software is an advantage

On-Target Earnings (OTE) (performance bonus) AUD14,250