Senior Public Relations Manager Job at Signal Theory Inc.

Job Description

The Senior Public Relations Manager at Signal Theory is responsible for leading and implementing various earned media/public relations strategies and tactics that advance our firm’s and clients’ business goals and build name recognition in key practice areas, industries and markets. As a member of the public relations team, the person in this role is constantly on the lookout to enhance, build and protect the reputation of Signal Theory and their clients.

Job Responsibility

Lead, ideate and execute day-to-day earned media/PR activities for the firm and clients
Understand and utilize brand journalism/editorial writing
Editorial planning: Conduct regular editorial meetings with key leaders and actively pursue opportunities identified
Build and maintain editorial calendars for relevant media outlets
Media relations: Conduct regular and proactive outreach to identify, pitch and secure stories
Co-create, write, edit, pitch, place and promote executive thought leadership articles
Story mining: internally curate great work and thought leadership
Work hand-in-hand with creative and account leaders as well as strategists and data analysts
Actively seek out and work with account team leads on promotion of current newsworthy work
Ensure a plan is in place to monitor/track/report on earned/owned media coverage
Partner with agency analysts to develop and refine measurement strategies for PR campaigns
Create and post content for earned media/owned content
Utilize social listening insights to improve/adapt earned and owned content
Provide support for firm and clients crisis communications
Keep abreast of industry and competitive trends
Conduct media and topic research
build media lists/databases
perform media outreach
Identify, vet and land speaking engagements
Community relations
Willingness to travel as dictated by firm and client needs
Build, maintain and grow positive relationships with client and internal stakeholders
Utilize strong communications with internal teams
Seek out knowledge and understanding of the advertising, marketing and communications industry
Bring the firm and clients proactive ideas, initiatives and solutions
Understand, utilize and engage all established processes and disciplines
Develop project briefs in collaboration with agency and client stakeholders

Requirements

Bachelor's degree is required
Ideal candidates will have majored in communications, advertising or marketing or equivalent experience
5-8 years of professional public relations experience
Agency experience is strongly preferred
Excellent communication skills, both written and verbal
The ability to write for various mediums (from 140 characters to long-form articles) and with superb attention to detail
Exhibit creativity and resourcefulness

What we offer

Access to online learning platforms to continue honing your craft
Up to $500 a year to put toward qualified wellness expenses, like your gym membership
After one year, we’ll reimburse up to 50% of tuition costs for approved continuing education
After eight years, enjoy a 4-week paid sabbatical, plus a $750 reimbursement for international travel
Provide health, dental and vision insurance
Offer salaries commensurate with experience
Offer both traditional and Roth 401k plans with employer matching
Are an equal opportunity employer and value diversity at Signal Theory

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Senior Public Relations Manager

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