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Own the delivery of Community Fibre’s Public Relations & Communications programme, to build brand awareness both locally and nationally; cement brand trust and establish authority within the telco industry; and protect brand reputation. Tailor and execute an effective communications and media relations strategy across consumer, business, corporate, trade, CSR and digital/SEO, to drive earned coverage, boost outreach and link building performance, and bolster relationships. Manage a fully integrated PR programme within the realms of Brand & Marketing to drive maximum results and hit/or exceed KPIs.
Job Responsibility:
Own the delivery of Community Fibre’s Public Relations & Communications programme, to build brand awareness both locally and nationally
cement brand trust and establish authority within the telco industry
and protect brand reputation
Tailor and execute an effective communications and media relations strategy across consumer, business, corporate, trade, CSR and digital/SEO, to drive earned coverage, boost outreach and link building performance, and bolster relationships
Manage a fully integrated PR programme within the realms of Brand & Marketing to drive maximum results and hit/or exceed KPIs
Develop, tailor and deliver the Public Relations & Communications strategy and roadmap
Devise and oversee a local and national media relations programme to proactively generate high-level earned results in print, broadband, online, social and content media
Manage the Community Fibre Press Office, coordinating all PR activity, planning and management of proactive, reactive and inbound media activity
Collaborate with the wider Marketing and Brand team to deliver Consumer, Business & Trade PR stories, campaigns and data-driven ideas to drive commercial earned coverage
Work closely with the Senior Leadership Team, CEO and Board to identify and curate corporate stories to establish Community Fibre’s authority within broadsheet, investor and banking media
Advise and consult shareholders across the business on PR & Communications activity, business responses and opportunities
Control the media narrative and work to mitigate reputational risk or prevent reputation harm by leading and supporting across Crisis Communications
Collaborate with the social media team to engage audiences across social media channels
Collaborate closely with Community Fibre’s Community Investment team, leveraging third-party partnerships with the UK Government and charity partners to maintain and bolster brand awareness at a hyperlocal level
Further develop Community Fibre’s Digital PR & Off-Page SEO strategy by leading the creation and distribution of Digital PR content, outreach, and link building activity
Establish Community Fibre’s influencer-marketing programme to drive sales acquisition and brand awareness
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Support the delivery of Internal Communications across the business
Create content for press releases, by-line articles and keynote presentations
Monitor, analyse and communicate PR results on a weekly, monthly, quarterly and annual basis
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting the business and make appropriate recommendations regarding the communication strategy surrounding them
Act as a trusted communications advisor
Requirements:
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Proven experience in leading and delivering a well-rounded PR & Communications programme, specifically Consumer, Corporate, and Digital PR
Demonstrable experience in Crisis Communications and Reputational Management
A proven track record of tailoring and driving earned results at both a local and national level in print, online and digital media
Experience in adapting Digital PR & Off-Page SEO activity to drive outreach and link building
The ability to drive effective influencer marketing activity to support customer sales acquisition
Wider knowledge of Marketing & Brand function
Has proven shareholder management experience when consulting and advising a Senior Leadership Team
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson
comfortable and skilled in both broadcast and print media interviews
Excellent verbal and written communication skills
Prior budget management experience
Prior line management experience
Solid experience with social media including blogs, TikTok, Facebook, Twitter, etc.
Nice to have:
Corporate Communications experience is desirable
What we offer:
You get to work with some of the best technology in the market
Be part of an exciting scale up business where you can bring your ideas, bring your knowledge, we value your contribution
We all love time off whether that’s going on an exotic holiday or a staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days