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We are looking for a Senior Platform Product Manager who can identify operational workflows worth automating, build the roadmap to improve them and drive implementation across teams. In this role, you’ll work closely with internal business owners and operations teams to understand how work happens today, where decisions are manual and where systems can improve speed and efficiency. You will translate these opportunities into product requirements, automation workflows and AI-enabled decision systems that improve performance across our marketing marketplace.
Job Responsibility:
Own the roadmap for automation and operational system improvements across the business
Build and maintain a prioritized backlog of workflows based on business impact, frequency and implementation effort
Identify opportunities to automate decisions and processes that currently rely on manual analysis or operational monitoring
Ensure roadmap priorities reflect real business impact and measurable operational improvements
Partner closely with operations teams and business owners to understand how work actually gets done
Identify manual workflows, slow feedback loops and operational bottlenecks that could be improved through automation or better systems
Translate operational insights into product requirements, automation workflows and AI-enabled decision systems
Define use cases such as: Recommendation workflows, Demand gap analysis, Source or traffic scoring, Bid or pricing automation, Operational intelligence reporting
Work with engineering to design and deliver automation capabilities that integrate with existing systems and data pipelines
Measure the effectiveness of delivered solutions by tracking reductions in manual effort and improvements in performance
When improvements require new data capabilities or APIs, define requirements and partner with the appropriate teams to ensure delivery
Requirements:
5+ years of product management experience in performance marketing, lead generation, digital advertising or marketplace environments
Experience identifying opportunities to automate operational processes or improve internal systems
Strong understanding of data-driven decision making and performance metrics
Experience working in high-volume, performance-driven business environments
Ability to collaborate with engineers on data pipelines, automation systems and product requirements
Experience creating workflow maps or operational process diagrams
Strong analytical mindset with the ability to quantify operational inefficiencies and business impact
Familiarity with scripting languages or automation tools
Understanding of how AI tools can support automation and operational decision systems
Strong communication skills across technical and non-technical stakeholders
Ability to build trust with operations teams and business leaders
Proven ability to drive initiatives forward across teams and resolve blockers
Comfort operating in environments with multiple stakeholders and competing priorities
Nice to have:
Experience working in performance marketing, digital advertising or lead generation businesses
Experience with advertising marketplaces, demand management systems or advertiser-facing SaaS platforms
Background at DSP platforms, adtech companies or high-scale digital marketplaces
Experience improving pricing, bidding, demand allocation or marketplace decision systems
Experience working in insurance, financial services or other high-volume lead generation verticals
What we offer:
Medical, dental, vision insurance
Wellness and mental health benefits
Tax-Advantaged healthcare accounts
Financial and income protection benefits (life insurance, short-term disability, 401(k)
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office