Senior Programmatic Media Specialist

• Own in-flight optimization strategy across display, online video, CTV, audio, and emerging programmatic formats for your GM brands
• Diagnose channel, audience, and inventory performance to recommend smart shifts in: Format and channel mix
• Deal mix (open exchange vs PMPs vs programmatic guaranteed)
• Bid strategies (manual vs algorithmic, tCPA, tROAS, vCPM, etc.)
• Proactively design and run structured test agendas (e.g., SPO initiatives, new supply partners, new optimization levers) and roll successful tactics into MediaOne playbooks
• Serve as a primary point of contact for programmatic performance discussions with internal GM stakeholders (brand, planning, analytics) and, as needed, senior marketing partners
• Build and present performance narratives that connect programmatic metrics to GM business outcomes and next-step recommendations
• Help shape POVs on platform changes, market shifts, and identity/measurement challenges for your brands
• Contribute to the development of MediaOne programmatic best practices, guardrails, and standards
• Evaluate and pilot emerging DSP features, automation, and AI-driven optimization tools — balancing innovation with control, transparency, and accountability for GM
• Identify and help resolve non-routine challenges (e.g., frequency fragmentation, under-delivery in constrained environments, performance drops after policy changes, measurement discrepancies)
• Provide guidance and informal mentorship to Programmatic Specialists on campaign setup, QA, and optimization techniques
• Help prioritize workload across brands and campaigns, troubleshoot platform issues, and escalate vendor/platform problems when needed
• Champion high standards for QA, documentation, and adherence to GM brand safety, suitability, and privacy requirements

• Bachelor's degree required
• 4+ years of experience in programmatic media buying with meaningful budget responsibility and multi-format exposure (ideally across large, complex advertisers)
• Strong hands-on experience in one or more enterprise DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.) across display, video, and CTV
• audio and other formats a plus
• Ability to independently troubleshoot and resolve DSP related discrepancies
• Deep working knowledge of: Deal types and inventory strategy (open exchange, PMPs, preferred deals, programmatic guaranteed)
• Optimization levers across bids, budgets, audiences, inventory, and creative
• Quality and compliance controls (viewability, IVT/fraud, brand safety/suitability, geo and regulatory considerations)
• Familiarity with identity and measurement topics (cookie deprecation, clean rooms, cross-device measurement) and how they influence optimization strategies for GM's brands
• Excellent analytical skills
• comfortable interrogating large datasets and distilling them into clear, prioritized action plans
• Ability to think beyond channel silos and understand the role of programmatic within broader full-funnel and omni-channel plans for Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns
• Track record of designing tests, interpreting results, and scaling successful tactics
• Strong presentation and storytelling skills—you can make complex performance and auction dynamics understandable to non-specialists
• Confident working with and influencing cross-functional partners and more senior stakeholders within GM and MediaOne
• Demonstrated ownership mindset: you work under general guidance, set your own plan within agreed guardrails, and raise flags early when something's off
• Experience informally coaching or supporting junior team members is a plus
• GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.

• Audio and other formats experience
• Experience informally coaching or supporting junior team members

This job may be eligible for relocation benefits