Senior Programmatic Campaign Manager Job at Citi (Dallas)

Senior Programmatic Campaign Manager

Citi

Location:
United States , Dallas ▼
New York

Category:
-

Contract Type:
Not provided

Salary:

114720.00 - 172080.00 USD / Year

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Job Description:

The Senior Programmatic Campaign Manager is a highly skilled and influential individual contributor responsible for executing, optimizing, and contributing to Citi's programmatic media investments within the programmatic media team. This pivotal role requires demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strong analytical skills to drive optimization methodologies and rigorous analysis of performance and quality metrics. The incumbent will work hands-on-keyboard, safeguarding Citi’s brand while driving significant business outcomes, supporting the Group Manager, Lead Programmatic Media Strategist, and contributing to robust governance and operational excellence.

Job Responsibility:

Execute, optimize, and contribute to Citi’s programmatic media activation strategies
Lead the analysis of deep programmatic metrics, including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators
Support the Group Manager in cultivating strategic relationships with core programmatic vendors and technology partners
Collaborate closely with agency partners, providing expert guidance and ensuring the alignment of programmatic strategies and operations with Citi’s objectives and best practices
Adhere to and implement comprehensive governance frameworks for all programmatic media activities
Support the AdTech contracting process, working closely with Citi legal and compliance teams on approvals for new and emerging technology utilization
Mentor and support junior team members
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets

Requirements:

6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side
Expert-level proficiency and extensive hands-on experience running campaigns in DV360
Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques
Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration
Strong strategic thinking, problem-solving, and decision-making capabilities
Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes
Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes
Excellent communication, presentation, and negotiation skills, capable of effectively engaging stakeholders across a matrixed organization
Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment
Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment
Bachelors/University degree or equivalent experience

Nice to have:

Experience with Amazon and Yahoo DSPs is a plus
Financial services experience is a strong plus

What we offer:

Discretionary and formulaic incentive and retention awards
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Additional Information:

Job Posted:
January 13, 2026

Expiration:
January 19, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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