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This role is part of our Growth Marketing team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communications that drive performance, boost brand awareness, and shift market share for our clients. Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow. The Programmatic team is part of DEPT's EMEA team, with team members located across Europe. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. We are seeking a highly motivated Senior Programmatic Specialist to join our team. It will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients and team members.
Job Responsibility:
Devise strategies and turn them into best in class tactics for great clients
Develop a plan that advises the most suitable creatives and how to effectively reach the target group and efficiently achieve the client's objectives
Translate results into insights, advice and new plans that you can present clearly at every level
Manage programmatic campaigns across multiple platforms, including DV360, Amazon DSP, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
Analyze campaign data to provide insights and recommendations to clients
Deliver and present work with data-driven insight and analytics both internally and externally
Requirements:
Extensive experience in programmatic advertising
Deep knowledge of the Google Stack (DV360, CM360, GA4, Google Ads (Display/Video))
Knowledge of other DSPs (e.g., Amazon DSP, Tradedesk, DV360), GMP and Analytics
Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
Strong analytical skills and ability to provide insights and recommendations based on data
Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
Experience in managing programmatic campaigns in video, display, digital audio, digital out of home, and CTV channels
Nice to have:
Experience working with The Trade Desk
What we offer:
Hybrid working policy
A reputation for doing good (Certified B Corp since 2021)
Awesome clients
The opportunity for possibility with training, development and certifications
Global annual DEPT Cares Month in which employees donate their skills to support local charities