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Senior Product Marketing Specialist

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NTT DATA

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Location:
United States of America , Remote

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Category:
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Contract Type:
Not provided

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Salary:

104000.00 - 192000.00 USD / Year
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Job Description:

The Senior Product Marketing Specialist at NTT DATA is a pivotal role focused on introducing and enhancing products in the market. The ideal candidate will possess 7-10 years of experience in product marketing, particularly within the high-tech sector. Responsibilities include developing marketing strategies, conducting market analysis, and collaborating with cross-functional teams. A bachelor’s degree in business, marketing, or communication is required. This remote position offers a competitive salary range of $104,000 to $192,000, depending on experience and qualifications.

Job Responsibility:

  • Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena
  • Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio
  • Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
  • Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams
  • Analyzes the competitive landscape and identify the competitive differentiation of NTT’s product against competitor products
  • Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market
  • Assists with the development and distribution of market-facing content and materials
  • Creates client marketing/reference content such as datasheets, case studies, videos and references
  • Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution
  • Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product
  • Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs
  • Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product
  • Assists with the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product
  • Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics
  • Conducts marketing reviews to investigate the success of marketing initiatives and programs

Requirements:

  • Bachelor’s degree or equivalent in business, marketing, communication or relevant field
  • 7-10 years of advanced experience in a product marketing role preferably in the high-tech industry
  • Advanced experience working in a mid to large enterprise organization (with 5,000 employees or more)
  • Advanced experience in launching new high-tech products and communicating benefits
  • Advanced demonstrated experience managing complex projects and executing on marketing
  • Advanced experience working with ICT solutions
  • Advanced Project Management experience
  • Advanced experience in software or technology B2B product marketing
  • Advanced full product lifecycle experience with new technology products or solutions such as Unified Communications, Collaboration, Digital Workplace, Contact Center, etc.
  • Advanced experience in conducting market analysis, developing market messaging, and communicating benefits
  • Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders
  • Good business and commercial acumen
  • Excellent interpersonal skills to drive campaigns, value propositions and marketing messages
  • Excellent technical writing skills with a creative flair
  • Strategic thinking ability to be able to think longer term impacts of marketing programs
  • Ability to implement sustainable and practical solutions in the business
  • Ability to present information in a clear, concise manner
  • Excellent analytical ability with strong attention to detail
  • Advanced specialist knowledge of product marketing methodologies and best practices
  • Advanced knowledge and understanding of all relevant industry standards
  • Excellent written and verbal communications skills
  • Ability to work with and manage many projects within the required deadlines
  • Advanced familiarity with product marketing tactics (e.g. integrated marketing campaigns)
  • Advanced knowledge of web analytics tools (Google Analytics, WebTrends)
What we offer:
  • medical, dental, and vision insurance with an employer contribution
  • flexible spending or health savings account
  • life and AD&D insurance
  • short and long term disability coverage
  • paid time off
  • employee assistance
  • participation in a 401k program with company match
  • additional voluntary or legally-required benefits

Additional Information:

Job Posted:
March 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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