CrawlJobs Logo

Senior Product Marketing Manager

apollo.io Logo

Apollo.io

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

124000.00 - 210000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

Apollo is looking for a Senior Product Marketing Manager to build and scale our Competitive Intelligence and Pricing & Packaging programs. This is a highly strategic IC role for a product marketer who can combine market insight, competitive analysis, and pricing/packaging change management to influence company-wide decisions. You will be Apollo’s dedicated expert on the competitive landscape and commercial positioning—driving clarity on where we win, how the market is evolving, and how our GTM messaging should evolve in response. You’ll also gather and maintain intelligence on our market’s evolving pricing and packaging landscape, and lead rolling out pricing and packaging changes to our customer base. You’ll partner deeply with Product, Sales, Pricing & Strategy,, and Finance to ensure Apollo moves fast and confidently in a rapidly changing GTM technology ecosystem.

Job Responsibility:

  • Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space
  • Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc
  • Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning
  • Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials
  • Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates
  • Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away
  • Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes
  • Create executive-ready insights that influence product strategy, positioning, and long-term roadmap
  • Act as the internal expert on how Apollo wins in competitive moments, ensuring consistency and confidence across teams
  • Collect and maintain competitive pricing and packaging intelligence
  • Establish a recurring competitive enablement loop across Sales, Customer Success, and Product around pricing and packaging differences, including pricing inclusion in battlecards, objection handling, and regular competitive updates
  • Proactively surface opportunities to change and improve our pricing and packaging to Pricing & Strategy, Product, and Product Marketing teams to remain competitive
  • Work with the Pricing & Strategy team to design and orchestrate pricing/packaging change management, including stakeholder alignment, impact analysis, rollout planning, internal enablement, and external communications
  • Lead cross-functional working groups across Product, Pricing & Strategy, Finance, Legal, RevOps, Enablement and Web to bring pricing and packaging changes to market
  • Own the customer and field-facing narrative for pricing/packaging updates, including messaging, collateral updates, sales readiness, and customer rollout plans
  • Over time: contribute to pricing research and strategy (willingness to pay studies, segmentation, value metrics, elasticity research) as skills and bandwidth allow
  • Support the evolution of Apollo’s pricing architecture across both PLG and sales-led motions

Requirements:

  • 6+ years experience in Product Marketing, Competitive Intelligence, Pricing Strategy, or adjacent roles in high-growth B2B SaaS
  • Proven experience building competitive programs, distilling complex landscapes, and delivering insights that shape product and GTM decisions
  • Prior Product Marketing experience - must have prior experience creating and owning messaging, creating and keeping up to date customer-facing collateral, create and rolling out sales plays
  • Excellent communicator and storyteller, able to synthesize complex inputs into crisp narratives, skilled at tailoring messaging for different personas and channels
  • Demonstrated ability to lead cross-functional change management across a variety of teams spanning Product, Legal, Finance, Data Science, Enablement. Sales, Customer Success, and more
  • Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact, are able to balance deep analysis with fact-paced execution
  • A self-starter who thrives in fast-paced environments and has a bias for action
  • Ownership mentality—you take initiative, follow through, and hold yourself to a high bar
What we offer:
  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year, flex PTO, and parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Icon
Apollo.io - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Product Marketing Manager

Senior Product Manager

Hi, we’re Fever. We’re excited you are checking out this job offer. We are the l...
Location
Location
Spain , Madrid
Salary
Salary:
Not provided
https://feverup.com/fe Logo
Fever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Engineering or a related field
  • 5+ years of relevant experience in product management
  • Work proficiency in English
  • Proven experience managing ambiguity, complexity, and interdependencies within a product development cycle
  • Ability to present complex technical information in a clear and concise manner to a variety of audiences
  • Strong written communication skills
  • Experience working closely with engineering and design teams, communicating with them and providing them feedback
  • Strong quantitative and analytical skills - the ability to derive conclusions from data and clearly communicate findings is critical
  • Ability to work independently and manage multiple concurrent projects from concept to completion
  • Curiosity and desire to learn, with a demonstrated ability to adapt to new technologies
Job Responsibility
Job Responsibility
  • Understand our business, our customers, our market, and the data of our product, in order to delight our customers and achieve Fever’s goals
  • Communicate and collaborate with stakeholders across different departments: Engineering, Design, User Research, Marketing, Sales, Customer Support, and more
  • Break down broad opportunities into concrete and measurable actions to help us achieve our objectives
  • Analyze product performance, hypothesize, test, and continuously improve product metrics
  • Develop product features from ideation to release: gathering data, hypothesizing, conducting experiments, defining goals & requirements, releasing and tracking features’ performance
  • Lead a product squad, manage its roadmap and prioritization, and run sprint planning, refinements, and retrospectives with your squad
  • Build a vision and strategy for your product
  • Display strong leadership, organizational, and execution skills
What we offer
What we offer
  • Attractive compensation package consisting of base salary and the potential to earn a significant bonus for top performance
  • Stock options
  • Opportunity to have a real impact in a high-growth global category leader
  • 40% discount on all Fever events and experiences
  • Home office friendly
  • Responsibility from day one and professional and personal growth
  • Great work environment with a young, international team of talented people to work with
  • Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
  • English Lessons
  • Gympass Membership
  • Fulltime
Read More
Arrow Right

Senior Technical Product Marketing Manager

We are seeking an enthusiastic Senior Technical Product Marketing Manager to dev...
Location
Location
United States
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in Service Management, along with hands-on experience in implementing Service Management solutions
  • Over 7 years of experience in technical product marketing, solutions consulting, implementation, sales engineering, or product management, preferably within ITSM, ESM, or ITOM software sectors
  • A comprehensive understanding of the priorities and needs of ITSM and IT operations leaders
  • Exceptional communication skills
  • proficient in presenting and demonstrating the value of products and solutions to IT buyers, influencers, and internal stakeholders
  • Outstanding public speaking and presentation abilities, capable of engaging and inspiring diverse audiences. Demonstrates confidence in both practices and products
  • Strong networking and relationship-building skills. Proficient in establishing trusted relationships with analysts and other influencers through product and solution briefings, demonstrations, evaluations, and engagement in online communities and social media
  • Experience representing organizations at industry events and conferences
  • Relevant certifications in ITSM or related fields are advantageous
Job Responsibility
Job Responsibility
  • Develop compelling, differentiated, and feature-accurate content and messaging that effectively highlights the Atlassian Service Management solution
  • Represent the organization at industry conferences, seminars, and events, delivering presentations and participating in panel discussions
  • Establish and maintain relationships with key stakeholders, including industry leaders, partners, and prospective clients
  • Remain informed about industry trends and advancements to ensure our solutions remain competitive and relevant
  • Serve as a spokesperson for the organization, providing insights and thought leadership on Service Management practices and innovations
  • Engage directly with senior leadership teams at our largest customers to facilitate their understanding of the transition to the Atlassian Service Management solution, emphasizing the integration of practices, personnel, and product
  • Collect feedback from external engagements to inform product development and strategic initiatives
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • bonuses
  • commissions
  • equity
  • Fulltime
Read More
Arrow Right

Product Marketing Senior Team Lead, ITSM

Atlassian's IT Solutions Product Marketing team is looking for a product markete...
Location
Location
United States
Salary
Salary:
125000.00 - 200900.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of product marketing experience, at least 2 years as a manager
  • Experience developing product narratives and GTM strategies for B2B enterprise software
  • Experience with event marketing strategy and execution, across different demand-generation event types, such as user conferences, tradeshows, and regional events
  • Cross-functional collaboration skills, with experience influencing and partnering across diverse teams
  • Experience balancing strategic vision with tactical execution and presenting to stakeholders of all levels
Job Responsibility
Job Responsibility
  • Collaborate with the product team to explain the narrative for important announcements, maintaining consistency across all channels and ensuring the messaging resonates with our target audience
  • Bring the strategy, in partnership with our events team, for our proprietary and third-party events globally and regionally to further Atlassian's position as a leader in ITSM and accelerate pipeline growth
  • Lead high-priority programs, including strategic moments, pricing and packaging, acquisition announcements, and market difference strategies for Jira Service Management
  • Lead a small team of product marketers by providing mentorship, setting goals, and promoting career growth
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • bonuses
  • commissions
  • equity
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Compass

Atlassian is looking for a world-class Senior Product Marketer to lead Sales and...
Location
Location
United States , Mountain View
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years of experience in enterprise Product Marketing and/or related marketing or sales roles in B2B SaaS
  • Expert on high-touch enterprise marketing motions and buyer personas
  • Strong storyteller, writer, and communicator with an eye for good design who can succinctly simplify complex ideas into simple, compelling messages for different audiences
  • Structured thinker with demonstrated ability to manage multiple complex projects simultaneously
  • Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Partners, Marketing, and Product to deliver on a shared vision and goals
  • Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives
  • Self-starter with a positive attitude who isn’t afraid to roll up their sleeves and get things done
Job Responsibility
Job Responsibility
  • Develop and refine differentiated positioning, use cases, and demos to be used by Sales and Partners
  • Build, package, and deliver relevant sales tools and training material, making it easy for Sales and Partners to understand our product offerings and positioning
  • Drive PMM participation in Sales and Partner programs, plays, and other pipeline-generating activities
  • Stay on top of customer, market, and competitive research to shape messaging, campaigns, sales enablement, and influence our product strategy
  • Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives, including accelerating pipeline and increasing win rates, product attach rate, adoption, and customer retention
  • Increase sales success by providing direct deal support through tactics such as account strategy, deal win stories, objection handling, and product positioning
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Jira Enterprise Expansion

You will oversee Jira's Enterprise buyer's journey and partner with our sales an...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
  • Expert on high-touch enterprise marketing motions and buyer personas
  • Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
  • Demonstrated ability to manage multiple complex projects simultaneously
  • Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
  • Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives
Job Responsibility
Job Responsibility
  • Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
  • Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
  • Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
  • Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
  • Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

You will drive strategic development for our device connectivity portfolio and l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Comprehensive health and well-being benefits
  • medical and dental coverage starting day one
  • insurance coverage for basic life, accident, short-term and long-term disability
  • business travel accident insurance
  • Employee Stock Purchase Plan (ESPP) with discounted company stock
  • 401(k) Retirement Savings Plan with company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • 20-35 days paid time off depending on service length
  • paid parental leave
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

As the Sr. Manager, Global Product Marketing, Device Connectivity, you'll have l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred. MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to run multiple projects while delivering on established timelines
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • US Benefits at Baxter (except for Puerto Rico) include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave
  • Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

The Senior Manager, Global Product Marketing - Device Connectivity at Baxter is ...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Flexible workplace policy
  • Medical and dental coverage starting day one
  • Insurance coverage (basic life, accident, short-term and long-term disability, business travel accident insurance)
  • Financial and retirement benefits (Employee Stock Purchase Plan, 401k Retirement Savings Plan)
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy