Senior Product Marketing Manager

• Develop and execute dynamic go-to-market strategies focused on student adoption and growth
• Craft clear, compelling product messaging that speaks directly to student needs and aspirations
• Lead product marketing initiatives that highlight Copilot’s unique value in education
• Coordinate cohesive marketing efforts across social media, paid media, out-of-home advertising, on-campus events, ambassador programs, and marketing agencies that accelerates product reach and adoption
• Collaborate closely with cross-functional teams to ensure alignment and maximize impact
• Analyze market trends and student feedback to continuously refine marketing approaches

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business,product,service,project or program management OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business,product,service,project or program management OR equivalent experience
• Proven experience in product marketing with a strong focus on student or education markets
• Deep understanding of Gen Z behaviors, preferences, and communication channels
• Demonstrated success in developing and executing go-to-market strategies
• Experience managing multi-channel marketing campaigns including social, paid media, events, and partnerships
• Excellent collaboration and communication skills to work effectively across teams and external partners
• Data-driven mindset with the ability to leverage insights for continuous improvement
• Strong skills in product messaging and positioning

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing, sales, product, service, project or program management experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business, product, service, project or program management OR equivalent experience