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Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. We’re expanding our Product Marketing team with a strategic, collaborative Senior Product Marketing Manager who will serve as the dedicated PMM for one or more of Socure’s commercial segments. Vertical PMMs are the connective tissue between Socure’s product innovation and the real needs of the market. You will shape how customers perceive Socure, drive clarity and confidence across our commercial teams, and ensure that every interaction—from the first pitch to long-term customer growth—reflects the unique value Socure brings to each industry we serve.
Job Responsibility:
Develop tailored value propositions, messaging frameworks, and solution narratives for your assigned vertical(s)
Craft compelling messaging that highlights Socure’s differentiated technology and tangible business impact
Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets
Analyze and document technical nuances, workflows, and architectures to clearly articulate the 'how' behind product functionality
Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics
Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points
Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market
Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation
Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies
Provide market-driven feedback to influence product development and ensure customer needs are addressed
Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership
Represent Socure in technical discussions with customers, partners, and at industry events
Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights
Requirements:
5+ years in product marketing, solutions engineering, product management, or a related role supporting B2B enterprise or SaaS go-to-market efforts
Ability to translate complex technical concepts (APIs, machine learning, digital identity, fraud models) into clear, compelling messaging
Experience collaborating with Sales, Customer Success, and cross-functional GTM teams
Strong storytelling, writing, and presentation skills across both business and technical audiences
Analytical mindset with experience conducting industry research and competitive positioning
Proven success producing effective collateral, driving enablement, and contributing to high-impact GTM programs
Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies
Experience using AI tools for content generation, research, and technical enablement is a plus
Nice to have:
Experience in one or more target verticals
Background in identity verification, fraud, risk, or security SaaS