Senior Product Marketing Manager Jobs

Bloomreach

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 140000.00 USD / Year

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Job Description:

We’re looking for a highly analytical Senior Product Marketing Manager to drive revenue growth and expansion across our existing customer base. This role combines deep data fluency with strong go-to-market execution — focused on uncovering opportunities for cross-sell, upsell, and account expansion through insights-driven marketing. As the Senior PMM for Customer Growth, you’ll use data to identify growth opportunities, build compelling narratives that align to customer outcomes, and enable internal teams to execute with confidence. You’ll collaborate closely with Product, Sales, and Customer Success, while maintaining ownership of analytics, messaging, and enablement for customer growth.

Job Responsibility:

Define the customer growth strategy by understanding customer segments, value drivers, and expansion pathways
Develop messaging and positioning that articulate the value of additional products and features for current customers
Analyze account data and revenue patterns using tools like Salesforce & CPQ to identify expansion opportunities
Track and measure the performance of customer growth initiatives, providing visibility through dashboards and reporting
Craft clear, differentiated messaging that communicates the value of additional products, modules, or capabilities to existing customers by segment
Own the GTM strategy and execution for cross-sell and upsell motions
Build growth playbooks that tie product capabilities to tangible customer outcomes
Develop proof points, case studies, and ROI materials that showcase customer expansion success
Organize technical trainings with the product team for Solution Architects and Delivery Managers, on implementation and best practices
Design and deliver roadmap enablement programs for Customer Success Managers — focusing on how to present the roadmap, frame it in customer outcomes, and position upcoming capabilities
Create enablement kits (talk tracks, FAQs, objection handling guides) to ensure renewal and expansion conversations are consistent, confident, and value-based
Work closely with Product to understand roadmap priorities and expansion levers
Partner with Sales and CS leadership to operationalize expansion plays and track progress against goals
Represent the voice of the customer in roadmap discussions and growth planning
Partner with RevOps and Finance on customer growth patterns and expansion opps

Requirements:

6+ years of product marketing or growth marketing experience in B2B SaaS
Strong analytical skills and proficiency with Tableau, Salesforce, and Excel
Demonstrated ability to translate complex data into actionable insights and GTM recommendations
Experience driving revenue growth from existing customers through cross-sell and upsell
Excellent communication, storytelling, and enablement skills
Proven ability to operate independently and manage end-to-end programs

Nice to have:

Experience marketing to enterprise or mid-market customers
Familiarity with multi-product SaaS environments and account expansion strategies

What we offer:

Health care including medical, dental, and vision insurance
401k Plan with employer contribution
A great deal of freedom and trust
Flexible working hours
Work virtual-first with several Bloomreach Hubs available across three continents
Company events
5 paid days off to volunteer
People Development Program
Communication coach
Leader Development Program
$1,500 professional education budget
Employee Assistance Program
Subscription to Calm app
‘DisConnect’ days
Sports, yoga, and meditation opportunities
Extended parental leave up to 26 calendar weeks for Primary Caregivers
Restricted Stock Units or Stock Options
Company performance bonus
Employee referral bonus of up to $3,000
Work anniversary rewards

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Product Marketing Manager