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Bloomreach Logo Bloomreach · -

Senior Product Marketing Manager

United States 100000.00 - 140000.00 USD / Year · Job Posted December 06, 2025
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Job Description

We’re looking for a highly analytical Senior Product Marketing Manager to drive revenue growth and expansion across our existing customer base. This role combines deep data fluency with strong go-to-market execution — focused on uncovering opportunities for cross-sell, upsell, and account expansion through insights-driven marketing. As the Senior PMM for Customer Growth, you’ll use data to identify growth opportunities, build compelling narratives that align to customer outcomes, and enable internal teams to execute with confidence. You’ll collaborate closely with Product, Sales, and Customer Success, while maintaining ownership of analytics, messaging, and enablement for customer growth.

Job Responsibility

  • Define the customer growth strategy by understanding customer segments, value drivers, and expansion pathways
  • Develop messaging and positioning that articulate the value of additional products and features for current customers
  • Analyze account data and revenue patterns using tools like Salesforce & CPQ to identify expansion opportunities
  • Track and measure the performance of customer growth initiatives, providing visibility through dashboards and reporting
  • Craft clear, differentiated messaging that communicates the value of additional products, modules, or capabilities to existing customers by segment
  • Own the GTM strategy and execution for cross-sell and upsell motions
  • Build growth playbooks that tie product capabilities to tangible customer outcomes
  • Develop proof points, case studies, and ROI materials that showcase customer expansion success
  • Organize technical trainings with the product team for Solution Architects and Delivery Managers, on implementation and best practices
  • Design and deliver roadmap enablement programs for Customer Success Managers — focusing on how to present the roadmap, frame it in customer outcomes, and position upcoming capabilities
  • Create enablement kits (talk tracks, FAQs, objection handling guides) to ensure renewal and expansion conversations are consistent, confident, and value-based
  • Work closely with Product to understand roadmap priorities and expansion levers
  • Partner with Sales and CS leadership to operationalize expansion plays and track progress against goals
  • Represent the voice of the customer in roadmap discussions and growth planning
  • Partner with RevOps and Finance on customer growth patterns and expansion opps

Requirements

  • 6+ years of product marketing or growth marketing experience in B2B SaaS
  • Strong analytical skills and proficiency with Tableau, Salesforce, and Excel
  • Demonstrated ability to translate complex data into actionable insights and GTM recommendations
  • Experience driving revenue growth from existing customers through cross-sell and upsell
  • Excellent communication, storytelling, and enablement skills
  • Proven ability to operate independently and manage end-to-end programs

Nice to have

  • Experience marketing to enterprise or mid-market customers
  • Familiarity with multi-product SaaS environments and account expansion strategies

What we offer

  • Health care including medical, dental, and vision insurance
  • 401k Plan with employer contribution
  • A great deal of freedom and trust
  • Flexible working hours
  • Work virtual-first with several Bloomreach Hubs available across three continents
  • Company events
  • 5 paid days off to volunteer
  • People Development Program
  • Communication coach
  • Leader Development Program
  • $1,500 professional education budget
  • Employee Assistance Program
  • Subscription to Calm app
  • ‘DisConnect’ days
  • Sports, yoga, and meditation opportunities
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers
  • Restricted Stock Units or Stock Options
  • Company performance bonus
  • Employee referral bonus of up to $3,000
  • Work anniversary rewards
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