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Senior Product Marketing Manager

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Airtable

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

177000.00 - 277600.00 USD / Year
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Job Description:

You own customer storytelling for Airtable with the strategic mindset of a product marketer. You identify compelling AI use cases, work directly with customers to extract their stories, and create detailed, demo-led content. You write the narrative, create the demo, and ensure every story teaches something specific.

Job Responsibility:

  • Identify and qualify high-impact AI use cases solving real business problems at scale
  • Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes
  • Lead demo sessions where customers walk through their builds
  • Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
  • Produce demo videos
  • Use AI tools extensively to accelerate content creation
  • Build and manage our customer story database
  • Maintain searchable library tagged by use case, industry, AI features
  • Coordinate with Sales, CS, and PMM to identify which stories support campaigns
  • Own insights and iteration using engagement usage and pipeline data
  • Partner with demand generation on distribution plans
  • Partner with PMM on customer stories supporting broader campaigns
  • Package stories for field use with Sales Enablement
  • Collaborate with Marketing, CS, and Value team on expansion stories
  • Support AR/PR with customer validation
  • Work with Field Marketing & Events to identify and prepare customer speakers

Requirements:

  • 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
  • Exceptional storytelling and writing for technical/business audiences
  • Daily AI tool user
  • Strong customer relationship skills and ability to extract stories through thoughtful questioning
  • Autonomous operator
  • Technical aptitude—learn platforms quickly and understand implementations

Nice to have:

  • Portfolio of customer content you've personally created
  • Demo-led, video-first, or interactive customer content experience
  • Basic video production skills—comfortable filming, editing, adding graphics
  • Airtable or similar platform expertise (no-code, automation, workflow tools)
  • AI/ML product marketing or AI transformation content experience
  • Customer content that Sales actively uses and credits with deal influence
What we offer:
  • Benefits
  • Restricted stock units
  • Incentive compensation

Additional Information:

Job Posted:
December 05, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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