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You own customer storytelling for Airtable with the strategic mindset of a product marketer. You identify compelling AI use cases, work directly with customers to extract their stories, and create detailed, demo-led content. You write the narrative, create the demo, and ensure every story teaches something specific.
Job Responsibility:
Identify and qualify high-impact AI use cases solving real business problems at scale
Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes
Lead demo sessions where customers walk through their builds
Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
Produce demo videos
Use AI tools extensively to accelerate content creation
Build and manage our customer story database
Maintain searchable library tagged by use case, industry, AI features
Coordinate with Sales, CS, and PMM to identify which stories support campaigns
Own insights and iteration using engagement usage and pipeline data
Partner with demand generation on distribution plans
Partner with PMM on customer stories supporting broader campaigns
Package stories for field use with Sales Enablement
Collaborate with Marketing, CS, and Value team on expansion stories
Support AR/PR with customer validation
Work with Field Marketing & Events to identify and prepare customer speakers
Requirements:
5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
Exceptional storytelling and writing for technical/business audiences
Daily AI tool user
Strong customer relationship skills and ability to extract stories through thoughtful questioning
Autonomous operator
Technical aptitude—learn platforms quickly and understand implementations
Nice to have:
Portfolio of customer content you've personally created
Demo-led, video-first, or interactive customer content experience
Basic video production skills—comfortable filming, editing, adding graphics
Airtable or similar platform expertise (no-code, automation, workflow tools)
AI/ML product marketing or AI transformation content experience
Customer content that Sales actively uses and credits with deal influence
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