Senior Product Marketing Manager

• Serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization
• Shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth
• Focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features
• Lead integrated marketing for some of our highest priority initiatives
• Lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences
• Conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities
• Translate market intelligence into actionable product recommendations that influence roadmap planning
• Work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts
• Lead go-to-market plans supporting product priorities and new innovations
• Lead cross-functional initiatives as the marketing voice in product development, owning end-to-end project coordination across Product, Engineering, Design, Analytics, and Growth teams
• Manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go-to-market strategies and tactics
• Build scalable marketing systems and processes that enable the team to execute efficiently as Strava grows
• Create repeatable go-to-market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts

• BA, MBA Preferred
• 8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct-to-consumer app-based product
• Demonstrated experience leading cross-functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams
• A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
• Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
• Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams

Offers Equity