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Senior Product Marketing Manager

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LumApps

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Location:
France , Paris

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Step into a highly visible and strategic role as a Senior Product Marketing Manager at LumApps, a company on a significant growth trajectory where Product Marketing is an engine for success. This is your chance to embrace an exciting challenge that defines our market success. This role is mission-critical and will directly help the company make great strides and progress by defining cross-product go-to-market (GTM) strategy execution and communications for a core part of the LumApps AI-powered Employee Hub You will help the product and engineering teams solve the complex opportunities to address platform fragmentation, focusing on employee experiences and the critical LumApps+Beekeeper integration to unify the workforce across all touchpoints. We are looking for a highly autonomous leader who can quickly master deep Product and Market Knowledge, and apply it with creative, out-of-the-box problem solving to drive outcomes with broad organizational impact. While this is an individual contributor role, you are expected to leverage your expertise to mentor both entry-level and expert-level PMMs, setting the standard for execution excellence.

Job Responsibility:

  • Prepare and implement comprehensive GTM plans for cross-product initiatives
  • Drive new product GTMs, including early access programs, customer focus groups, and General Availability (GA) launches
  • Develop and optimize pricing and packaging models for cross-selling and new logos
  • Manage complex communications and migration paths for existing customers during platform transitions
  • Collaborate with Pre-Sales to ensure use cases are effectively demonstrated
  • Partner closely with the Demand Generation and Content Marketing teams to align on campaign strategy and content needs
  • Lead the creation of customer success stories and testimonials to effectively quantify and communicate product ROI
  • Equip Sales and Customer Success teams with pitch decks, feature decks, product demo videos, and case studies
  • Contribute to Product strategy by ensuring we are building the right product for the right target customers
  • Drive Growth strategy by identifying in-product and marketing levers to increase users and ARPU
  • Oversee Pricing strategy for assigned product domain, determining how to monetize the product and package it based on value-drivers to accelerate sales
  • Provide mentorship and guidance to other members of the PMM team
  • Develop and refine product positioning and value propositions that resonate with target audiences
  • Transform the AI Employee Hub vision by integrating the LumApps/Beekeeper narrative
  • Translate technical product capabilities into clear, value-based messaging and storytelling
  • Refresh core user personas and pain points annually to align with market trends
  • Own competitive intelligence and win/loss insights/analysis for owned product domain and scope, including maintaining documentation and tools across the product portfolio
  • Own LumApps' narrative within relevant domains for industry analysts and influencers, proactively advocating for favorable positioning in industry reports
  • Conduct regular briefings and presentations with industry analysts and research leaders, while tracking key market guides and reports

Requirements:

  • 5+ years of B2B product marketing experience in SaaS
  • Demonstrated hands-on experience leveraging AI in GTM, content refinement (e.g., Gemini, Notebook LM), or developing AI-based enablement tools
  • Proven expertise in GTM strategy for complex platform products and managing cross-product line initiatives at an enterprise level
  • Exceptional storytelling and presentation skills
  • Project management and change management skills, stakeholder management and ability to influence cross-functional teams
  • Based in Paris with professional fluency in English (with ability to travel as needed to industry and field marketing events, internal meet-ups, customer visits, etc.)

Nice to have:

  • Fluency in French
  • Experience as an internal communicator/using intranets for communications, content management and distribution
  • Domain expertise in Internal Communications, HR, or Employee Experience
  • Retail Tech experience
What we offer:
  • Hybrid work model – 2 days at the office, 3 days remote
  • RTT days – ~10 extra days off per year
  • Meal vouchers (SWILE) + free snacks & coffee
  • Yoga classes
  • Supportive parental leave and family moments — yes, even a Christmas party for your kids
  • Health insurance (ALAN) – 60% covered + full life & disability cover
  • Afterworks, team celebrations & seasonal parties
  • Equipment of your choice
  • French & English lessons, professional development & access to Leeto CSE

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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