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We’re looking for an experienced, customer-centric and commercially-minded individual to join our Product team as a Senior Product Marketing Manager. We are reimagining what it means for organisations to be resilient to cyber-attacks. As a Senior Product Marketing Manager, you will play a part in building an entirely new market category: Cyber Workforce Resilience. As a voice and advocate for Product Marketing excellence within Immersive, you will be a key driver of the evolution of our flagship Immersive One platform, ensuring we continue to delight our users and expand our market leadership. Reporting to our Chief Product Officer and based out of the UK or USA, you will own and develop positioning, messaging, and content for key products and solutions, as well as enable sales and partnerships teams. You’ll thrive on creating bold, thought-provoking stories, be an engaging and articulate presenter, and be excited to play a part in our vision. Our most successful marketers here bring creativity, innovation, and analytical rigor to their work, while constantly expanding their knowledge through cross-team collaboration. You should be the sparring partner for the Product Managers and Product Designers teams with a close eye for scalability and commerciality. Additionally you will build and leverage relationships with Go To Market, Customer Marketing and our Cyber teams.
Job Responsibility:
Create compelling, persona-driven, and high-performing collateral up and down the funnel to educate the market on people-centric cybersecurity and help drive sales and renewals
Work closely with stakeholders across the organisation, in both the UK & US, including Product Management, Sales, Sales Engineering, Content Marketing, Marketing, and Customer Success
Support marketing campaigns, write content, participate in webinars, and lead sales and partner enablement for your key solution areas
Own and lead product launches from beginning to end
Research industry trends to proactively recommend messaging and content that will resonate with target audiences and drive conversions throughout the buyer journey
Analyze competitors, develop battle cards, and present analyses internally
Requirements:
Extensive experience working in a SaaS environment
Experience in a Cybersecurity vendor is strongly preferred
Strategic and commercial mindset - track record of launching successful products that solve real problems for customers
Comfortable speaking to both technical and non-technical teams - a storyteller, able to influence without authority
Proven ability to balance and champion business and customer needs
Leading discovery and user feedback sessions
Motivation and engagement of high impact product delivery team - can rally cross-functional teams around a shared vision
Evidence-based approach to planning and decision making - analytical and structural in approach and a systems thinker
Technical aptitude with ability to evaluate different approaches to delivery
What we offer:
Time off, flexible and remote working so you can work when is best for you, includes 25 days annual leave + 2 volunteering days and birthday day off
Look after your family and yourself with enhanced parental leave, mindfulness groups, critical illness cover
Career and learning development through the platform and our ‘Learn Anything’ fund
Share in the companies success with share options, sales incentives and Recognition & Rewards for doing great work and living our values and behaviours
Informal or formal flexible working options, e.g. flexible start and finish times, reduced hours, job share, remote working
We’re a sociable, tight-knit team with monthly socials, and sports clubs. Our socials have included everything from pottery painting and paper mask making, to movie nights and escape rooms