Senior Product Marketing Manager

We are seeking a highly motivated and results-driven Senior Product Marketing Manager to join our dynamic Corporate Marketing Team. This individual will play a key role in driving the strategic development and execution of marketing programs supporting one of Cricut’s product categories. This role will collaborate closely with product management, creative, retail channel marketing, social media, influencer, and direct-to-consumer marketing teams on a wide array of marketing programs. Specific areas of focus include ownership of product positioning and messaging, global product launch initiatives, online content strategy for new products, and partnering with cross-functional teams to develop full-funnel digital marketing programs. The ideal candidate will have strong project management and critical thinking skills, a passion for deeply understanding consumer needs and the ability to translate insights into programs that can be measured.