CrawlJobs Logo
HOVER Logo HOVER · -

Senior Product Marketing Manager

United States, San Francisco 170000.00 - 210000.00 USD / Year · Job Posted January 16, 2026
Apply Position
Job Link Share

Job Description

Hover is looking for a Senior Product Marketing Manager who thrives at the intersection of storytelling, strategy, and customer impact. In this role, you’ll bring Hover’s insurance products to market in ways that inspire confidence and adoption among carriers, adjusters, and restoration partners. Your work will shape how the industry experiences claim automation — helping customers understand not just what Hover builds, but why it matters. This is a chance to lead high-visibility initiatives, collaborate deeply with Product and GTM teams, and define the foundation for how Hover tells its story in the insurance space.

Job Responsibility

  • Craft the unified product narrative that ties Hover’s property data, inspections, and estimating workflows into a single, customer-centered story
  • Build scalable launch and communication rhythms that keep teams aligned and customers informed
  • Partnering closely with Product, Sales, and Customer Success & Enablement, create targeted messaging and enablement materials that accelerate adoption across key insurance accounts
  • Lead go-to-market planning for claim automation products, ensuring each release lands with clarity and impact
  • Translate complex functionality into simple, powerful stories that drive understanding, engagement, and results

Requirements

  • 5–7 years of B2B SaaS Product Marketing experience, ideally in complex, enterprise multi-product environments
  • Strong storytelling and ability to align an executive audience on the path forward
  • Proven success developing narratives for technical products in regulated industries (e.g., fintech, proptech, insuretech)
  • Strong operational muscle – you should know your way around product launches and releases, roll up your sleeves for deck creation and generating content for releases
  • Demonstrated ability to partner cross-functionally across product, sales, customer success, and enablement teams
  • Deep curiosity and empathy for enterprise customer challenges

Nice to have

  • Experience in insurance, property claims, or construction tech
  • Familiarity with account-based marketing
  • Comfort with tools like HubSpot, Salesforce, and Notion

What we offer

  • Competitive salary and meaningful equity in a fast-growing company
  • Comprehensive medical, dental, and vision coverage for you and dependents
  • Unlimited and flexible vacation policy
  • Generous paid parental and new child bonding leave
  • Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
  • Recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
  • Encouraged continued education and will help cover the cost of management training, conferences, workshops, or certifications
HOVER - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Product Marketing Manager

8 matching positions

New

Senior Product Marketing Manager

We’re looking for a Product Marketing Manager with a strong communications backg...
Location
Location
United States , Somerville
Salary
Salary:
110000.00 - 140000.00 USD / Year
formlabs.com Logo
Formlabs GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
  • Detail-oriented with a track record of excellence in project management
  • Passionate about technology and interested in 3D printing
  • Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
  • Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
  • Proven ability to work independently and cross-functionally to complete projects
  • Tactfully manage by influence with leaders across the organization
  • High level of initiative and strong business judgment
  • comfortable solving strategic problems in real time
  • Ability to think holistically, and contribute business value outside of your core lane
Job Responsibility
Job Responsibility
  • Be the 'quarterback' of our launches of our new hardware, software, and materials products
  • Nurture existing products by executing changes in marketing and positioning
  • Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
  • Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
  • Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
  • Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
  • Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
  • Develop deep expertise in our 3D printing technologies, materials, and portfolio
What we offer
What we offer
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • Fulltime
Read More
Arrow Right
New

Senior Product Marketing Manager

We have a tremendous opportunity to lead in the era of AI with Microsoft AI. As ...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
Job Responsibility
Job Responsibility
  • Develop and drive the strategy and execution of the product demo center of excellence for your assigned product area
  • Independently identify priority scenarios, use cases, and investments across the following product areas: M365 Copilot, Copilot Studio, M365 Apps, Teams, Viva, Windows, Dynamics 365, and Power Platform
  • Framing problems, defining priorities, and driving clarity without predefined direction
  • Own scoping needs of new demo requests and make decisions on the demo asset type based on a solid understanding of wants and needs
  • Help the team define the narrative, content, and instructions of demos for field scenarios, including functional and industry pivots
  • Define and evolve the strategy, core messaging and positioning for demos
  • Demonstrate excellence in product storytelling and storytelling through demos including ability to deliver world-class demos to customers and at events with Technical Decision Maker (TDM) / Business Decision Maker (BDM) audiences
  • Help drive the next demo platform strategy for defining the next-generation demo platform for field sellers and partners
  • Collaborate with various departments, including marketing, sales, IT and product engineering to ensure the successful execution of demo assets and environments
  • Serve as a trusted advisor and influence without authority, guiding sales and partners on demo excellent to impact pipeline and deal velocity at scale
  • Fulltime
Read More
Arrow Right
New

Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager (Sr. PMM) to drive growth,...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
  • Master's Degree in Marketing, Computer Science, Business, or related field and 6+ years of experience in business, or Bachelor's Degree in Marketing, Computer Science, Business, or related field and 8+ years of experience in business, or equivalent experience
  • Background in artificial intelligence and machine learning, developer platforms, or cloud services
  • Experience with agent frameworks, application programming interfaces, or developer tooling ecosystems
  • Experience working closely with engineering teams and influencing product direction
  • Ability to operate independently within scope, with guidance on broader portfolio strategy
  • Demonstrated ability to deliver high-quality marketing assets with strong attention to detail
  • Experience communicating effectively with executive audiences
Job Responsibility
Job Responsibility
  • Product Positioning and Messaging
  • Go-to-Market Strategy and Execution
  • Growth and Adoption
  • Field Enablement and Sales Readiness
  • Customer and Partner Engagement
  • Competitive Strategy
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

We are looking for a creative, data-driven Senior Product Marketing Manager (Sr....
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years’ experience in business
  • OR equivalent experience
Job Responsibility
Job Responsibility
  • Collaborate with product management and business development to shape roadmap priorities for Foundry UX updates based on market insights, customer needs, and competitive trends
  • Translate vision into actionable product narratives that align with Foundry’s innovation and business goals
  • Drive competitive insights for the AI platform, emerging AI technologies, and customer adoption patterns to help marketing and field sellers differentiate Foundry in messaging/positioning
  • Develop compelling messaging and positioning for Microsoft Foundry, including launches, campaigns, and executive briefings, working closely with our growth/solution play lead and our disclosure strategy lead
  • Lead BOM management including L100/L200 decks and executive briefing content that elevates Foundry’s perception in the industry through a thematic and persona-based editorial calendar
  • Facilitate demo creation as a DRI for Foundry with x-functional teams in Microsoft Marketing
  • Manage demo strategies across conversations and products
  • Ensure quality of external-facing written/visual content with our blog channel strategy lead and product outbound lead across Foundry channels, advocating for editorial standards, content excellence, and accuracy
  • Act as an internal AI tastemaker, curating best practices and emerging trends for agentic workflows and blog content excellence
  • Partner with engineering, sales, and field teams to deliver integrated GTM strategies
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

Digital experiences are the primary way customers, sellers, and partners engage ...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR equivalent experience.
Job Responsibility
Job Responsibility
  • Define the end‑to‑end digital customer journey for Apps & Infrastructure offerings across web, blogs, social, and other digital properties
  • Establish a clear strategy for how platform and product messages land across awareness, consideration, adoption, and expansion stages
  • Evolve digital journeys to reflect AI‑driven changes in buyer behavior, discovery patterns, and decision‑making
  • Develop a point of view on how AI is changing digital engagement and apply it to content strategy, sequencing, and personalization
  • Partner with analytics and digital teams to continuously refine messaging based on performance, signal, and audience behavior
  • Ensure digital experiences are cohesive, modern, and aligned to Microsoft’s platform narrative
  • Own the digital strategy for landing Apps & Infrastructure messaging with sellers, with internal sales portal as the primary channel
  • Define how content, messaging, and assets are structured, surfaced, and maintained to support seller readiness and execution
  • Partner with sales enablement and PMMs to ensure sellers receive the right content at the right moment in their workflow
  • Play a critical role in product launches and announcements, ensuring a consistent and scalable digital landing model
What we offer
What we offer
  • Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

Feedzai is the world’s first RiskOps platform for financial risk management, and...
Location
Location
United Kingdom
Salary
Salary:
Not provided
feedzai.com Logo
Feedzai
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in B2B, from either the sell (vendor side) or financial services (buy side)
  • A strategic thinker who can also execute - this role requires both, and the ability to move between them quickly. Days can range from micro to macro details
  • Exceptional written and verbal communication - you can write a compelling one-pager and present confidently to a room of executives
  • Commercial understanding - you think about how marketing connects to pipeline and revenue, not just awareness
  • High standards - you push for clarity, speed and value, and raise the bar for those around you
  • Curiosity about the fraud and financial crime market - you do not need to be an expert on day one, but you need to want to become one. Prior fraud and financial crime technology experience would be an advantage.
Job Responsibility
Job Responsibility
  • Go-to-market strategy and execution across product lines - working across sales, product, and marketing to ensure launches land with clarity and conviction
  • Messaging and positioning for audiences ranging from C-suite and Heads of Fraud to product managers and technical personas - knowing what value lands where and how different perceptions are critical
  • Competitive intelligence - support not just tracking competitors, but bringing to life what it means for when we sell, and how we differentiate
  • Sales enablement - including pitch decks, solution narratives, thought leadership and sales training that give revenue teams the tools to win
  • Market intelligence - gathering insight from customers, analysts, and industry bodies and bringing it back into the business in a way that actually influences decisions
  • Event representation - Feedzai shows up at the industry's most important forums (e.g. Money 2020, UK Finance ECC, and our own events) - you will be part of that presence
Read More
Arrow Right

Senior Product Marketing Manager

We are seeking a senior marketing manager to lead product management and marketi...
Location
Location
United States , San Jose
Salary
Salary:
177000.00 - 265500.00 USD / Year
asml.com Logo
ASML
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • B.S./M.S. and above in electrical engineering, computer science, physics, chemical engineering, materials engineering, IC manufacturing, or process technology related fields
  • 8+ years of experience in the semiconductor industry
  • 5+ years of experience in product marketing and product management with working knowledge in lithography, metrology and process control
  • Experience managing product management/marketing teams
  • Critical problem solver with demonstrated experience in leading organizations while influencing cross-functional teams to drive product development, penetration, and adoption
  • Demonstrated leadership in influencing and managing change
  • Demonstrated successes in product development and marketing strategies in the semiconductor capital equipment industry
  • Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes, process control and incorporate design into process control is a must
  • Demonstrated experience in bringing products to market successfully
  • Strong motivation to win with a can-do attitude
Job Responsibility
Job Responsibility
  • Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution
  • Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies
  • Define product roadmaps that clearly establishes HMI’s competitive advantage
  • Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration
  • Knowledge of computing architectures, design layout analysis and machine learning applications
  • Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections
  • Estimates the financial value of the products and presents alternatives thereby evaluating customer value
  • Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations
  • Customer visits and meetings with up to roughly 25% travel
What we offer
What we offer
  • medical insurance
  • dental insurance
  • vision insurance
  • basic life insurance
  • participation in Company’s 401k plan
  • eight (8) hours of vacation leave every month
  • (13) paid holidays throughout the calendar year
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

Windows is making significant strides in AI. We introduced a new category of PCs...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
  • Additional or preferred qualifications: Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
  • Experience using data and metrics to drive improvements
  • Experience working on a multi-disciplinary team
Job Responsibility
Job Responsibility
  • Build the strategy and execution plan to scale the long tail of ISVs building on various silicon, including ISV segmentation, prioritization and driving adoption of Windows AI & Agentic platform with compelling value props and pitch decks.
  • Partner with multiple Independent Hardware Vendors’ ISV programs and join forces to launch a unified and always on Windows ISV program.
  • Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board – a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
  • Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
  • Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
  • Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps
  • Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft.
  • Embody our Culture & Values
  • Fulltime
Read More
Arrow Right