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Arcesium is seeking a talented Senior Product Marketing Manager to join our Marketing team. This role is crucial in supporting the execution and implementation of the company’s product marketing function. As the Senior Product Marketing Manager, you will enable go-to-market and growth strategies for our Aquata® Data Platform across sales, marketing, product, and client engagement within the B2B FinTech sector for Arcesium’s target segment clients.
Job Responsibility:
Market Research: Lead research initiatives to confirm and identify the ideal customer profile, buyer persona, and buying journey for Aquata in the Mid-Market segment
Go to Market Strategy: Work closely with stakeholders across marketing, sales, product, and client engagement to drive the product marketing and GTM plan for selling Aquata into the Mid-Market and help execute strategic marketing within the Enterprise Market
Sales Enablement: Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from marketing initiatives to drive awareness, conversion, and expansion in both the Mid and Enterprise Markets
Content Creation: Create high volumes of compelling marketing collateral that simplifies complex topics, surfaces key business challenges, and drives awareness and interest with target segments—including the Mid-Market
Data Analysis: Collect and analyze data to assess the performance of product marketing initiatives and identify areas for improvement
Corporate Alignment: Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect interactions and conference materials
Requirements:
7+ years of experience in cloud-based data management tools and platforms focused on analytics, AI, and enterprise data management
Product Marketing experience is required
Experience in Financial Technology space, ideally targeting Hedge Funds, Institutional Asset Management, and/or Private Markets is a plus
Fantastic storytelling skills and ability to communicate and translate technical issues to business values in client-centric messaging
Previous success in marketing or sales enablement, with a prolific ability to craft compelling positioning and marketing content for an enterprise software company
Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations
Strong Product Marketing acumen, huge plus if you have certification from the Pragmatic Institute, PMA or similar
Ability to lead and communicate cross-functionally with sales, engineering, product management, and other departments
Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment
Extremely self-motivated, with great time management skills and exceptional attention to detail
Critical thinker, problem solver, with great interpersonal and communication skills
Bachelor's degree required, Engineering background or MBA (Master of Business Administration) a plus