Senior Product Marketing Manager

Join Keepit's dynamic Marketing team as we search for a talented Senior Product Marketing Manager to spearhead our global outreach efforts. Our company is experiencing rapid growth, and we're eager to expand the reach of our SaaS cloud-based backup platform. As an integral part of our Marketing division, you'll play a pivotal role in championing the Keepit brand. In this role, you'll be tasked with devising and implementing strategic marketing initiatives to drive product success. Your responsibilities will span from conducting thorough market research and analyzing consumer insights to collaborating with cross-functional teams to refine target audiences, positioning strategies, and messaging. Crafting compelling marketing materials, such as product collateral and digital assets, will also fall under your purview, aimed at effectively communicating our product's value propositions and fostering customer engagement. Additionally, you'll be instrumental in monitoring product performance, competitive landscapes, and industry trends to inform ongoing marketing strategies and optimize product positioning in the market. Central to this role is the ownership of GoToMarket plans for the Keepit platform, ensuring seamless product launches and feature rollouts through comprehensive planning and coordinated execution across diverse marketing channels. An essential aspect of this position involves managing Analyst Relations, requiring in-depth market research to glean insights into market needs, trends, and competitor offerings. By cultivating positive relationships with internal and external stakeholders, including Sales, Product, and Marketing teams, you'll facilitate alignment and maximize the impact of Keepit's strategic direction. Your contributions will extend to supporting client reference programs, driving market research activities, and shaping Keepit's thought leadership strategy.