Senior Product Marketing Manager

• Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint
• Create product collateral such as data sheets, FAQ’s, technical briefs, and presentations for both internal stakeholder teams and customer facing use
• Deliver webinars and training sessions where needed
• Develop and lead cross functional execution of a standard set of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging and positioning, launch and operational plans
• Assist in product naming by providing market, competitive and customer context
• Support launch planning and orchestrate execution of the commercial release of products and services
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
• Develop customer references, testimonials, and insights for external and internal use
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Perform ongoing analysis of customer adoption and success and provide feedback to the product team
• Also responsible for other Duties/Projects as assigned by business management as needed

• Bachelor’s degree in marketing, Business, Communications, or relevant field of study such as Computer Science
• 7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
• Segmentation: A strong technical foundation, including experience delivering segment-specific solutions
• Customer Experience Management: Extensive customer interaction experience and customer success storytelling
• Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
• Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
• At least 18 years of age
• Legally authorized to work in the United States

MBA

• Annual stock grant
• Employee stock purchase plan
• 401(k)
• Access to free, year-round money coaches
• Medical, dental and vision insurance
• Flexible spending account
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs