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As a Senior Product Marketing Manager for Deel IT, you will own the go-to-market strategy for a core part of Deel’s platform. This role goes far beyond launches, you’ll define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion across our customer base. You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, acting as the connective tissue that turns product capabilities into clear value, strong GTM execution, and measurable business impact. This is a highly strategic, high-ownership role for a PMM who thrives in fast-paced environments and enjoys shaping both strategy and execution.
Job Responsibility:
Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities
Set clear focus and prioritization across initiatives to ensure momentum and impact
Translate product strategy into a clear GTM roadmap with strong sequencing and ownership
Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging
Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams
Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials
Lead GTM strategy and execution for launches, iterations, and expansions
Define target audiences, use cases, value propositions, and launch plans across channels
Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time
Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points
Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently
Continuously improve enablement based on feedback from the field
Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays
Activate existing customers through GTM motions tied to real customer needs and usage moments
Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness
Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays
Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact
Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization
Requirements:
7+ years of experience in Product Marketing within SaaS, ideally in the IT, hardware/software, or device management space
Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption
Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities
Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams
Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization
Excellent communication, storytelling, and stakeholder management skills
Experience working in fast-paced, high-growth, and fully remote environments
High ownership mentality, comfortable setting direction, driving alignment, and executing with speed
What we offer:
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access