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We have a tremendous opportunity to lead in the era of AI with Microsoft AI. As a Senior Product Marketing, you’ll play a critical role in shaping the narrative around Copilot and Agents, influencing the product roadmap, enabling our customers and sellers with demo assets to accelerate sales and drive successful understanding, preference, and adoption across our customer audiences. The Copilot Experiences product marketing team is looking for someone who is highly strategic, simplifies the complex, and has a passion for demonstrating product magic. This is a chance to be part of the team that is re-wiring the way the world works. To be successful, you will lead the strategy and executing the product demos for the AI Business Solutions customer solution area for marketing events and enabling our field sellers and partners to demo with customers to drive pipeline and revenue. Products include: M365 Copilot, Copilot Studio, M365 Apps, Teams, Viva, Windows, Dynamics 365 and Power Platform. You will be a master storyteller using both products and scenarios to drive E2E storytelling in demos. You will own scoping the demo scenario with the PMM team or field seller requests and you will own decision-making on the demo asset type based on based on solid understanding of wants and needs. You will define the narrative, content and instructions of demos for event demos and field scenarios including functional and industry pivots. You’ll also own your KPIs for the demo assets produced. You will help drive the demo platform strategy for defining the next generation demo platform for our field sellers. This will require the formulation of both long-term strategies and month-to-month execution, and deep partnership with stakeholders across marketing, sales, and engineering. This role will also require product shaping and enabling our sellers to accelerate deals with demo assets. As a key figure for our ITDM and IT Pro audiences, you’ll be interfacing with customers and partners as part of our advocacy work to accelerate growth. You are someone who is comfortable behind the scenes but also ready to get on stage and demonstrate storytelling excellence with customers and at large events.
Job Responsibility:
Strategy Development and Execution: Develop strategy and executing the product demo center of excellence for your assigned product area
BOM/Asset Management: Own scoping needs of new demo requests and make decisions on the demo asset type
Narrative, Storytelling & Demo Delivery: Develop the strategy, core messaging and positioning for demos
Platform Strategy: Help drive the next demo platform strategy for defining the next-generation demo platform for field sellers and partners
Collaboration and Communication: Collaborate with various departments
Customer Centricity: Represent customer voice – needs – and unmet needs – to shape product and marketing roadmap
Project and Change Management: Create and drive project-level, communication and change management plans for field enablement of demos
People Management: Drive employee growth and development, execute projects, and manage performance
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
equivalent experience
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business