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Join us in building the future of finance. Our mission is to democratize finance for all. The Product Marketing team is at the forefront of driving customer acquisition, engagement, and retention for Robinhood’s core products! This team sits within the Growth org and blends product positioning, audience segmentation, messaging strategy, and go-to-market execution. As a Senior Product Marketing Manager, you’ll be responsible for driving go-to-market strategies and executing marketing campaigns across multiple product categories. You’ll partner with product management, creative, research, legal, and others to bring new features and products to market, fuel customer growth, and shape Robinhood’s product narrative.
Job Responsibility:
Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns to support product and feature launches
Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise
Drive growth performance through data-backed marketing strategy, A/B testing, and a deep understanding of acquisition economics
Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact
Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights
Requirements:
Strong communication and relationship-building skills across various levels and functions
Experience in consumer-facing marketing or product roles, ideally in tech or financial services
Fluency in marketing channels such as paid media, lifecycle, performance, and social
Comfort working in fast-paced, highly regulated environments
Ability to break down complex ideas into clear, accessible messaging for a broad audience
Familiarity with AI tools to enhance work efficiency
Strong analytical skills, including experience with testing methodologies like A/B testing
What we offer:
Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more
Exceptional office experience with catered meals, events, and comfortable workspaces