This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems. In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks. This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale.
Job Responsibility
Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions
Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy
Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs
Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation
Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion
Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment
Requirements
10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement
Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions
Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers
Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives
Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions
Nice to have
Experience marketing or selling solutions to universities, colleges, or higher education institutions
Experience working within global education technology or academic platform organizations
Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators
Experience developing narratives connecting education programs to workforce outcomes and employability
Experience operating in complex global education ecosystems with diverse institutional needs
Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights
What we offer
Competitive zone-based pay aligned to location, experience, and role level
Comprehensive health and wellness benefits
Bonus and RSU equity programs
Global perks designed to help you grow and thrive wherever you are