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As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part of the core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.
Job Responsibility:
Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value
Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams
Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement
Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support
Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns
Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights
Requirements:
Minimum of 6 years of experience in product marketing, marketing, or product roles
Strong understanding of B2B SaaS marketing and enterprise audiences
Experience supporting complex sales cycles and enterprise go-to-market strategies
Proven ability to develop sharp messaging, storytelling, and enablement materials
Comfort working with technical concepts and translating platform capabilities into customer value
Analytical mindset with experience using data to inform GTM decisions and measure impact
Excellent written and verbal communication skills with strong attention to detail
High initiative, hands-on mentality, and comfort working in fast-moving, high-growth environments