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Senior Product Marketing Manager

xelix.com Logo

Xelix

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

55000.00 - 80000.00 GBP / Year
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Job Description:

We're looking for our first dedicated Product Marketing Manager to join the team! Working alongside the Head of Marketing, you'll be the crucial bridge between our sales, product, customer success and marketing teams. You'll own product positioning, messaging, sales enablement and collaborate on the go-to-market strategy of our new releases, from game-changing new products to incremental enhancements. This role is part strategist, part storyteller, and very much hands-on when it comes to creating content that sells. In 2026, we're launching our biggest 0-1 AI-first product yet. This role will be pivotal in influencing and executing the GTM strategy, while also driving forward our GTM for existing products and other releases.

Job Responsibility:

  • Product launches – Support new releases across our different launch tiers, from new products and major releases to enhancements. Project manage and execute on the delivery of go-to-market plans and launch timelines working closely with Cross functional teams
  • Product positioning and messaging – Conduct market research, competitive analysis, and customer insights to inform how we position Xelix in the market. Monitor competitor moves, industry shifts, and emerging trends to keep us sharp
  • Customer intelligence – Gather feedback through interviews, surveys, and win/loss analysis. Turn customer voices into actionable insights that shape product strategy and marketing execution
  • Content creation – This is a writing-heavy role. Create sales collateral (customer-facing presentations, internal cheat sheets, battlecards), product collateral (brochures, web content, product videos, demo recordings, business case documentation, RFP content), product content (release notes, in-app marketing, documentation) and campaign content (incl. webinars, guides, blogs, videos.) in collaboration with our Content Marketing Manager
  • ICP and persona management – Help refine and manage our buyer personas and ideal customer profiles, including keyword (SEO) mapping and query (GEO) mapping to optimize targeting and discoverability. Ensure our messaging resonates with the right audiences across channels and geographies
  • Go-to-market strategy – You will be instrumental in the GTM strategy for our next big product in 2026 and will collaborate with marketing, sales, and product teams on campaign strategy and launch coordination across all new major releases
  • Internal enablement – Work with sales consultants and sales enablement to equip our commercial teams with the materials and knowledge they need to win
  • Cross-functional collaboration – Partner closely with SMEs across the business, the digital team, Product Managers, and the Content Marketing Manager to deliver cohesive, high-impact work

Requirements:

  • 5+ years' experience in Product Marketing within B2B SaaS
  • Proven experience developing personas, ICPs, and messaging frameworks aligned to specific audiences
  • Can create buyer journey-aligned content that moves prospects through the funnel
  • Is a natural storyteller who can translate technical product features into business outcomes
  • Thrives at the intersection of product, marketing, and sales
  • you're a born collaborator
  • Has strong written communication skills and isn't afraid to roll up their sleeves to write
  • Understands competitive positioning and knows how to make products stand out in crowded markets
  • Is commercially minded and outcome-focused
  • you measure success in pipeline and revenue, not just deliverables
  • Makes smart use of AI to work more efficiently
  • Can juggle multiple launches and projects without dropping the ball
  • Gets excited about owning product marketing at Xelix and growing with the business

Nice to have:

  • Experience in the Enterprise Finance/P2P/AP space
  • Experience marketing AI-powered software
  • ABM experience
  • Global marketing experience with an understanding of regional nuances
  • Start-up experience (you've gotta have hustle!)
What we offer:
  • 27 days of annual leave (including 3 days Christmas closing) which increases up to 3 days based on tenure, with the option to roll over, buy or sell up to 3 days
  • Hybrid working with two days a week from our dog-friendly Hoxton office
  • On-site gym and cycle to work scheme
  • Employee discount at over 100 retailers
  • Comprehensive private medical & dental cover with Vitality
  • Enhanced parental leave pay
  • Learning & development culture – £1,000 personal annual budget
  • We’re carbon-neutral and are working towards ambitious carbon reduction goals
  • Lots of team socials & activities
  • Annual team retreat

Additional Information:

Job Posted:
January 04, 2026

Work Type:
Hybrid work
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