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As the Senior Product Marketing Manager, you'll be central to shaping how EliseAI positions and messages our AI for Housing products. As we fully determine our mature product positioning strategy your work will directly influence how customers understand the identity of EliseAI and our products. You'll develop and execute go-to-market strategies, craft compelling messaging, and drive product launches that accelerate adoption. Collaborating with teams across product, engineering, sales, and customer success, you'll ensure cohesive execution while bringing strategic clarity to our housing market positioning. This role owns real outcomes and shapes product marketing as EliseAI scales.
Job Responsibility:
Develop and execute comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to drive successful product introductions and growth
Conduct market research to understand customer needs, market trends, and competitive landscape, translating insights into actionable positioning
Help define the long-term positioning of EliseAI in the housing market, shaping how we differentiate across our full product suite
Closely track frequent feature releases and product upgrades, and own messaging and communications in a way that makes value clear and drives adoption at scale
Create clear and compelling product-level messaging that resonates with target audiences and reflects the latest market intelligence and competitive positioning across all products and features
Collaborate closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products
Lead the development of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product and feature launches and ongoing marketing efforts for all product updates and feature releases
Partner with Sales Enablement to equip the sales team with tools, training, and materials that enable them to effectively sell and promote products
Build and maintain relationships with key stakeholders to gather feedback and inform framing - staying close to the grassroots is imperative
Requirements:
6+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager with a proven track record of driving market penetration, product adoption and growth
Demonstrated ability to shape product positioning and messaging, lead successful product launches, and drive ongoing marketing initiatives across the product lifecycle
Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences
Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders
Track record of successfully managing multiple projects simultaneously and working independently to meet deadlines
Willingness to work in person at our office 4-5 days a week
What we offer:
Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!