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Senior Product Marketing Manager

https://www.upguard.com Logo

UpGuard

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Location:
Australia, Sydney ▼

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Salary:

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Job Description:

As our Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of our Trust Exchange product. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.

Job Responsibility:

  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
  • Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
  • Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Requirements:

  • 4+ years of product marketing experience in B2B SaaS product marketing
  • Familiar with working on early stage products and driving early customer discovery
  • A passion for connecting with customers and understanding pain points
  • Can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision making

Nice to have:

  • A strong grasp of cybersecurity
  • Familiarity with product-led go-to-market motions
  • Experience at a growth-stage tech company
What we offer:
  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: time to recharge your batteries
  • 18 weeks paid Parental Leave: irrespective of parenting role
  • Personal Leave allowance: this includes sick & carer’s leave
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top spec hardware: all team members will be provided with top-spec laptops for their role
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

Additional Information:

Job Posted:
April 01, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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