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Senior Product Marketing Manager

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Luma AI

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Location:
United States; United Kingdom , Palo Alto ▼

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Salary:

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Job Description:

This is a call to the go-to-market pioneers. We are seeking a foundational Product Marketing leader to write the playbook for the next creative frontier. This is a rare opportunity to define a new market category, crafting the story that will introduce Luma's frontier AI technology to the world's leading creators, studios, and enterprises. You will not be running a playbook; you will be the architect of it.

Job Responsibility:

  • Architect the foundational go-to-market strategy, positioning, packaging, pricing, and messaging for Luma's products
  • Own the launch of new products and capabilities, crafting campaigns that resonate with discerning creative and technical audiences
  • Define our enterprise and studio GTM motion, building the narrative and sales enablement materials to pioneer our first strategic partnerships
  • Collaborate deeply with our Product, Research, and Design teams, acting as the voice of the market to shape the future of our product roadmap
  • Build a deep understanding of our users and the market to identify new opportunities and create a new category for creative AI
  • Execute with tenacious speed, driving tangible GTM outcomes in a high-velocity, ambiguous environment where impact is the only metric that matters
  • Craft the story that launches a global movement, establishing Luma as the heart of the next generation of visual effects and content creation

Requirements:

  • Minimum 7 years of experience in product marketing, with a track record of launching new, innovative products
  • A proven 'builder' and 'market-maker' with a demonstrated history of driving tangible, high-impact results in a fast-paced, resource-constrained setting
  • Experience building GTM strategies from scratch (0-to-1) and have executed relentlessly without an established playbook
  • Possess impeccable taste, a high bar for craft, and an obsession with detail, with a deep understanding of how to market to creative, developer, or prosumer audiences
  • A first-principles thinker who can navigate ambiguity and operate with high agency and autonomy
  • A genuine passion for the creative potential of AI and our mission to expand human imagination

Nice to have:

  • Experience at a category-defining, product-led company (e.g., Figma, Notion, Stripe) or a leader in creative AI (e.g., Runway, Adobe)
  • Training at a top-tier PMM program (e.g., Google APMM, Meta) followed by successful experience in a high-growth startup environment
  • Founder experience or experience as an early GTM hire at a high-growth startup
  • Direct experience marketing to enterprise and studio clients in the creative or media industries
  • An understanding and empathy for creative professionals (e.g., filmmakers, creators, agencies) who you have either worked with or alongside in prior roles

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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