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Credit Genie is looking for its first Product Marketing hire, a strategic and hands-on leader who will build our product marketing function from the ground up. This is a rare opportunity to define our GTM strategy, own product positioning across the portfolio, and shape how our products and brand come to life through clear, differentiated messaging that drives adoption and growth.
Job Responsibility:
Lead GTM strategy
Own product positioning and messaging
Own product matrix
Drive product growth
Champion market & customer insights
Establish product marketing operating rigor
Collaborate cross-functionally
Requirements:
7+ years of experience leading all aspects of Product Marketing in a B2C environment
Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
Strong blend of strategic thinking and hands-on execution
Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders
Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth
Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes
Nice to have:
Experience in fintech, financial wellness, or adjacent industries is a plus
What we offer:
Offers Equity
Offers Bonus
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment
Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox