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Airwallex is looking for a Senior Product Marketing Manager, who will play a vital role in bridging the gap between our customers, commercial and product teams. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in our product launches and go-to-market.
Job Responsibility:
Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition
Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, sales enablement, and more
Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions
Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact
Requirements:
7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
Bachelor’s degree or equivalent
Experience working with commercial and product teams to launch go-to-market campaigns that grow product adoption and usage
Strong written and spoken communication skills
Self-starter that can identify and prioritize opportunities to focus on
Track record of collaborating and driving impact across cross-functional teams
Nice to have:
Financial Services and/or Financial Technology
Experience working on global go-to-market campaigns that support SME businesses