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In this product marketing role, you will be responsible for creating the product promise, managing the product offer, and communicating the product propositions that differentiate the Bango Digital Vending Machine (DVM), focusing on the reseller. You will lead every aspect of the product journey – from market analysis, proposition development, market positioning, naming, pricing, understanding the competitive landscape and external communications. The goal is to create a market-winning product for resellers.
Job Responsibility:
Create, manage and communicate the Bango Digital Vending Machine propositions for resellers
Work with product management, sales and marketing colleagues, to ensure alignment across the business
Develop industry know-how, with competitive and customer landscapes, to shape our winning products and marketing programs
Drive Bango product strategy and product roadmaps, capturing insights from market data and first hand from customers
Develop product marketing assets and narratives for Bango sales including positioning, pricing, messaging, pitch decks, demonstrations, training and general sales enablement
Contribute to product marketing campaigns (with the broader Marketing team) by supporting creatives and channel strategy
Be a spokesperson for your products in front of customers and prospects, media and analysts, investors and partners
Requirements:
Technology, Internet, and SaaS-savvy
Strong interest in the subscriptions markets in which Bango operates
Ability to develop product propositions, to experiment in the market and refine your propositions
An influencer, capable of engaging a wide spectrum of people
7+ years product marketing experience, including launching new products and building foundational assets
Experience with sales enablement, including creating assets and training materials
Must be a self-starter capable of applying your own experience and curiosity
Degree level education or equivalent practical experience
High energy and self-motivated personality
Unlimited energy, a sharp intellect, strong communication skills and the ability to persuade
Nice to have:
Knowledge of subscription landscape and of SaaS platform propositions
Experience of working in or selling to mobile operators
Experience working in global markets, especially USA, Europe, Asia
Excellent project and time management skills
Ability to collaborate with a wide range of stakeholders from many teams, time zones, and functions
Self-starter, comfortable with ambiguity, and ability to think strategically while paying careful attention to details
Thought leader with excellent written and verbal communication skills
Creative thinker able to drive innovation across your product and its marketing direction
What we offer:
A friendly, informal working environment
Your own Bango buddy – to help you settle in
Bendi-time (flexible working hours)
Bango social events
Choose your own headphones, keyboard & mouse
Generous share option scheme
Private Medical Insurance
Health Cash Plan
25 days holiday a year increasing to 28 days with 4 years’ service
Cycle to work, gym discount
Weekly Pilates & Yoga classes (virtual)
Financial support for employee activity groups and charitable activities
Free fruit, drinks and snacks, limitless tea, coffee and good quality espressos