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Senior Product Marketing Manager

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GoodLeap

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

130000.00 - 140000.00 USD / Year
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Job Description:

GoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to market strategy and execution across three core product areas: payments technology, financing solutions, and SaaS products for home improvement trades. This role is ideal for a strategic product marketer with experience in fintech, payments, or B2B platforms, who can translate complex products into clear, compelling value propositions. You will play a critical role in scaling GoodLeap’s payments and financing ecosystems today, while helping shape the foundation for future SaaS offerings for home improvement trades.

Job Responsibility:

  • Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades
  • Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations
  • Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution
  • Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness
  • Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases
  • Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications
  • Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact
  • Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials
  • Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs
  • Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings
  • Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth
  • Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution
  • Champion data-driven decision-making across product marketing initiatives
  • Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations
  • Conduct customer, market, and competitive research to inform product positioning and roadmap influence
  • Translate insights into actionable recommendations for Product, Growth, and Leadership teams

Requirements:

  • 7+ years of experience in B2B or B2B2C product marketing
  • 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred
  • Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses
  • Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch
  • Proficiency with product marketing, analytics, and campaign tools
  • Highly analytical with strong storytelling, positioning, and messaging skills
  • Excellent communication, collaboration, and stakeholder management abilities
  • Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps

Additional Information:

Job Posted:
January 29, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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