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We're looking for our first dedicated Product Marketing Manager to join the team! Working alongside the Head of Marketing, you'll be the crucial bridge between our sales, product, customer success and marketing teams. You'll own product positioning, messaging, sales enablement and collaborate on the go-to-market strategy of our new releases, from game-changing new products to incremental enhancements. This role is part strategist, part storyteller, and very much hands-on when it comes to creating content that sells.
Job Responsibility:
Product launches – Support new releases across our different launch tiers
Project manage and execute on the delivery of go-to-market plans and launch timelines
Product positioning and messaging – Conduct market research, competitive analysis, and customer insights
Customer intelligence – Gather feedback through interviews, surveys, and win/loss analysis
ICP and persona management – Help refine and manage our buyer personas and ideal customer profiles
Go-to-market strategy – Collaborate on campaign strategy and launch coordination across all new major releases
Internal enablement – Work with sales consultants and sales enablement to equip our commercial teams
Cross-functional collaboration – Partner closely with SMEs across the business, the digital team, Product Managers, and the Content Marketing Manager
Requirements:
5+ years' experience in Product Marketing within B2B SaaS
Proven experience developing personas, ICPs, and messaging frameworks aligned to specific audiences
Can create buyer journey-aligned content that moves prospects through the funnel
Is a natural storyteller who can translate technical product features into business outcomes
Thrives at the intersection of product, marketing, and sales
you're a born collaborator
Has strong written communication skills and isn't afraid to roll up their sleeves to write
Understands competitive positioning and knows how to make products stand out in crowded markets
Is commercially minded and outcome-focused
you measure success in pipeline and revenue, not just deliverables
Makes smart use of AI to work more efficiently
Can juggle multiple launches and projects without dropping the ball
Gets excited about owning product marketing at Xelix and growing with the business
Nice to have:
Experience in the Enterprise Finance/P2P/AP space
Experience marketing AI-powered software
ABM experience
Global marketing experience with an understanding of regional nuances
Start-up experience (you've gotta have hustle!)
What we offer:
27 days of annual leave (including 3 days Christmas closing) which increases up to 3 days based on tenure, with the option to roll over, buy or sell up to 3 days
Hybrid working with two days a week from our dog-friendly Hoxton office
On-site gym and cycle to work scheme
Employee discount at over 100 retailers
Comprehensive private medical & dental cover with Vitality
Enhanced parental leave pay
Learning & development culture – £1,000 personal annual budget
We’re carbon-neutral and are working towards ambitious carbon reduction goals
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