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We’re looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you’ll be the bridge between our product, marketing, sales, and customer success teams — ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle.
Job Responsibility:
Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue
Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities
Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas
Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation
Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption
Collaborate closely with product management to influence strategy based on market feedback and customer needs
Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement
Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training
Requirements:
6+ years of experience in product marketing
Strong understanding of GTM strategy, product positioning, and messaging development
Excellent storytelling, writing, and communication skills
Proven ability to collaborate cross-functionally and influence without direct authority
Comfort with data-driven decision-making and performance measurement
Startup and/or direct to consumer experience
What we offer:
Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
401(k): Retirement savings program to support your future
Paid Time Off: Dedicated time to reset and recharge plus most federal holidays
Parental Leave: Comprehensive leave policy for growing families
Meals: Select meals covered throughout the week
Fitness: Monthly movement stipend
Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
Annual Compensation Reviews: Salary and equity refreshes based on performance
Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return