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Senior Product Marketing Manager

United States, McLean · Job Posted February 18, 2026
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Job Description

We’re looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you’ll be the bridge between our product, marketing, sales, and customer success teams — ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle.

Job Responsibility

  • Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue
  • Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities
  • Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas
  • Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation
  • Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption
  • Collaborate closely with product management to influence strategy based on market feedback and customer needs
  • Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement
  • Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training

Requirements

  • 6+ years of experience in product marketing
  • Strong understanding of GTM strategy, product positioning, and messaging development
  • Excellent storytelling, writing, and communication skills
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Comfort with data-driven decision-making and performance measurement
  • Startup and/or direct to consumer experience

What we offer

  • Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
  • 401(k): Retirement savings program to support your future
  • Paid Time Off: Dedicated time to reset and recharge plus most federal holidays
  • Parental Leave: Comprehensive leave policy for growing families
  • Meals: Select meals covered throughout the week
  • Fitness: Monthly movement stipend
  • Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
  • Annual Compensation Reviews: Salary and equity refreshes based on performance
  • Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return
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