Senior Product Marketing Manager, Vertical Solutions Job at Cresta

Senior Product Marketing Manager, Strategic Verticals

We’re looking for a Senior Product Marketing Manager to lead go-to-market strate...

Location

United States

Salary:

100000.00 - 140000.00 USD / Year

Bloomreach

Expiration Date

Until further notice

Requirements

6+ years of Product Marketing or GTO experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms
Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries
Proven success in crafting messaging and enablement that moves the pipeline
Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

Job Responsibility

Own the GTM strategy for strategic verticals
define ICPs, key pain points, use cases, and Bloomreach’s differentiated value
Build and maintain industry-specific messaging frameworks, solution narratives, and proof points
Analyze trends, competitors, and customer dynamics within each target vertical
Partner with customer success and customer marketing to build industry-specific proof points and success stories
Drive alignment between Product, Sales, Channel and Marketing for each vertical
Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning
Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

What we offer

Health care including medical, dental, and vision insurance
401k Plan with employer contribution
A great deal of freedom and trust
Flexible working hours
Work virtual-first with several Bloomreach Hubs available across three continents
Company events
5 paid days off to volunteer
People Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors

Fulltime

Senior Sales Account Executive - Local Marketing Solutions

We are seeking an energetic and results-driven Senior, Sales Account Executive t...

Location

United States , New York

Salary:

70000.00 - 75000.00 USD / Year

Time Out Group Plc

Expiration Date

Until further notice

Requirements

2-4 years experience in local digital advertising sales and account management or a related field within NYC DMA
additional DMA experience a plus
Strong understanding of the digital advertising industry, and its platforms and technologies
Passionately curious about people, places and local businesses
Excellent communication and presentation skills
Results-oriented with a track record of meeting or exceeding sales targets
Ability to work independently and collaboratively in a team environment
Bachelor’s degree in business, marketing, or a related field is preferred

Job Responsibility

Ability to develop prospect lists and drive lead generation
Master digital advertising products, track industry trends, and communicate solutions’ value to clients
Deliver persuasive sales presentations, highlight digital advertising benefits, and respond to client questions and objections promptly
Cultivate and manage relationships with key clients across multiple verticals, hospitality groups, and other partners
Exceed monthly and quarterly digital advertising sales targets while tracking and optimizing performance metrics
Stay informed of industry trends, competitive offerings, and consumer insights to position Time Out as a leading media partner
Provide feedback to the team on emerging trends and client needs

What we offer

Competitive holiday, an extra day Birthday leave
Complimentary tickets to events and shows
Staff socials & happy hours
Hybrid working
Electric Car Scheme
Enhanced Maternity

Fulltime

Senior Producer, Experiential

Coffee ‘n Clothes (CNC) is an experiential agency that blends culture, creativit...

Location

United States

Salary:

Not provided

CNC Agency (Coffee 'n Clothes)

Expiration Date

Until further notice

Requirements

Minimum of 5-7 years experience in events and experiential activations
Ability to thrive in a fast paced, multifaceted startup environment to oversee multiple projects and tight deadlines
Advanced project management skills including budget creation, management and reconciliation
Experience developing scopes of work and project plans for project budgets over $500,000+
Client-facing communication skills
ability to communicate with confidence and positivity
Fluency in the language of digital media, and events - impressions, pop ups, budgets, etc
Familiarity and strong enthusiasm for Coffee ’n Clothes brand, retail verticals, brand marketing and products we offer to our audience
Quick, creative thinker and idea contributor
Excellent oral and written communication skills

Job Responsibility

Manage all aspects of event production, including budgeting, scheduling, logistics, site selection, vendor management, and onsite execution
Oversee, mentor, and manage members of the production teams
delegate responsibilities effectively, and ensure work is upheld to standards and processes
Manage multiple program budgets and timelines
have the ability to effectively forecast and track costs in real time, collaborate closely with creative teams and fabrication shops to ensure designs are feasible and in budget
Ability to be client facing and handle client communications
Contribute to the development of project plans, creative decks, workbacks, run of shows, vendor sourcing and contracting, asset transportation, equipment rentals, and permits
Be proactive with ideas and creative solutions
Work with 3rd party vendors, guiding them to ensure timely delivery of program deliverables
Maintain a nationwide network of vendors to support projects, and cultivate and relationships to enhance project delivery

What we offer

Health Insurance, benefits, remote Headquarters
Paid vacation, flexible time off, and holiday

Fulltime

Senior Director, Logistics Execution

The Senior Director, Go-to-Market (GTM) is a leadership role, responsible for pr...

Location

Spain , Madrid

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

Bachelor's degree in business or marketing or a related field
Advanced degree such as an MBA is highly advantageous
Significantly vast relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive advantage
Significantly vast experience in dealing with complexity at a global level, across multiple channels, across multiple lines of business, with regard to multiple competitors and partners, and broadly with the market as a whole
Significantly vast experience in a senior product or solutions marketing leadership role, preferably in a business-to-business company growing revenues
Significantly vast experience crafting product marketing solutions to vertical markets
Significantly vast experience leading and managing a sales function, preferably within a global technology services organization
Significantly vast related corporate, market, and business strategy experience with thorough knowledge of relevant industries
Significantly vast management and business experience across functional areas and a proven track record in crafting compelling positioning and thought leadership content
Strategic vision and solid execution skills

Job Responsibility

Provides leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products
Ensures go-to-market strategies for product launches and marketing programs are consistently implemented across customer segments at national, regional, and local levels
Ensures the implementation and execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility
Drives the translation of consumer needs into product requirements working with product management and development teams
Acts as the evangelist and subject matter expert on go-to-market strategy and process in support of product launches, including planning and executing core product and new ventures product launches and merger or acquisition integration
Manages customer expectations and coordinates release and installation of marketing and promotional activities at product launch
Enhances product definition and positioning using competitive information, market and product analysis
Drives the execution of the marketing activities for a portfolio of complex products/services through their full life cycle
Develops and implements a process of go-to-market strategy and tactical execution for product launches, in collaboration with various functional areas
Leads complex projects from start to finish, including timeline development, identification of cross-functional dependencies, identification of key milestones and anticipation of challenges

Fulltime