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Cresta Logo Cresta · -

Senior Product Marketing Manager, Vertical Solutions

United States 150000.00 - 200000.00 USD / Year · Job Posted February 17, 2026
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Job Description

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in two of our most strategic verticals.

Job Responsibility

  • Own and scale Cresta’s positioning, messaging, and GTM strategy for Insurance and Travel & Hospitality
  • Own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
  • Develop and maintain deep industry and buyer personas, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
  • Partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
  • Bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
  • Provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
  • Balance strategic thinking with hands-on execution to help Cresta win in complex, high-impact industries

Requirements

  • Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
  • At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance and / or Travel & Hospitality industries
  • Experience managing cross-functional or cross-team projects
  • Excellent communication skills and comfortable presenting in executive-level settings
  • Excellent research skills and experience producing data-driven market analysis

Nice to have

  • Experience in software categories related to contact centers, customer experience and AI Agents
  • Experience in hypergrowth scale-ups

What we offer

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees
  • Equity
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