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As part of the Microsoft AI Business Solutions team, you’ll join a pioneering group reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agents—helping customers move beyond traditional enterprise tools to unlock new levels of productivity, agility, and growth. We’re seeking a Senior Product Marketing Manager - Technical Content & Strategy, AI Adoption who is creative and content-driven. This role is for someone who understands how different user personas learn, try, and adopt AI, and knows how to translate AI capabilities into compelling, practical, and modern adoption content across multiple channels. This role leads to adoption content strategy and creation, partnering with agencies and internal teams to deliver multi-modal, high-impact technical content that accelerates real customer value from our most critical AI products.
Job Responsibility:
Develop an understanding of Microsoft Copilot, and how customers use and optimize AI in real-world workflows
Articulate when and why Copilot delivers differentiated value versus other AI solutions, grounded in customer scenarios, not feature lists
Build empathy for customers at different stages of AI maturity, understanding their jobs-to-be-done, adoption barriers, and moments of value realization
Own the end-to-end adoption technical content strategy for Copilot, grounded in customer needs and learning behaviors
Define what adoption content looks like, including formats, lengths, tone, visual style, and depth for different audiences and channels
Establish clear guidance on what works, what doesn’t, and why, informed by performance data and customer feedback
Continuously evolve content strategy based on adoption signals, experimentation, and emerging content trends
Partner with agencies and creative teams to scale production, while maintaining editorial direction and quality standards
Own how adoption content is packaged and distributed across priority channels such as web, email, social, and in-product surfaces
Curate and calendar adoption content, both self-created and partner-created to ensure consistency, relevance, and momentum
Analyze performance data and customer feedback to refine content strategy, improve formats, and double down on what drives adoption
Share insights and best practices to elevate adoption content across teams
Embody our Culture and Values
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in technical content creation
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in technical content creation
OR equivalent experience
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in technical content creation
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in technical content creation