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Senior Product Marketing Manager - Technical Content & Strategy, AI Adoption

United States, Redmond 106400.00 - 203600.00 USD / Year · Job Posted March 21, 2026
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Job Description

As part of the Microsoft AI Business Solutions team, you’ll join a pioneering group reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agents—helping customers move beyond traditional enterprise tools to unlock new levels of productivity, agility, and growth. We’re seeking a Senior Product Marketing Manager - Technical Content & Strategy, AI Adoption who is creative and content-driven. This role is for someone who understands how different user personas learn, try, and adopt AI, and knows how to translate AI capabilities into compelling, practical, and modern adoption content across multiple channels. This role leads to adoption content strategy and creation, partnering with agencies and internal teams to deliver multi-modal, high-impact technical content that accelerates real customer value from our most critical AI products.

Job Responsibility

  • Develop an understanding of Microsoft Copilot, and how customers use and optimize AI in real-world workflows
  • Articulate when and why Copilot delivers differentiated value versus other AI solutions, grounded in customer scenarios, not feature lists
  • Build empathy for customers at different stages of AI maturity, understanding their jobs-to-be-done, adoption barriers, and moments of value realization
  • Own the end-to-end adoption technical content strategy for Copilot, grounded in customer needs and learning behaviors
  • Define what adoption content looks like, including formats, lengths, tone, visual style, and depth for different audiences and channels
  • Establish clear guidance on what works, what doesn’t, and why, informed by performance data and customer feedback
  • Continuously evolve content strategy based on adoption signals, experimentation, and emerging content trends
  • Partner with agencies and creative teams to scale production, while maintaining editorial direction and quality standards
  • Own how adoption content is packaged and distributed across priority channels such as web, email, social, and in-product surfaces
  • Curate and calendar adoption content, both self-created and partner-created to ensure consistency, relevance, and momentum
  • Analyze performance data and customer feedback to refine content strategy, improve formats, and double down on what drives adoption
  • Share insights and best practices to elevate adoption content across teams
  • Embody our Culture and Values

Requirements

  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in technical content creation
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in technical content creation
  • OR equivalent experience
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in technical content creation
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in technical content creation
  • OR equivalent experience
  • Technical content creation in marketing
  • Experience in driving product adoption
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